BBDO Lanka MD Menon to speak on 'Brand Magic' Mauritian

BBDO Lanka MD Santosh Menon is scheduled to speak at the first ever TEDx event to be held in Mauritius. He will be one of the five local and international voices chosen to address the occasion for having a unique story or an unusual perspective and who can convey it in a short and dynamic way.

The conference, which has been organized under the theme 'Going Beyond', is scheduled to take place on Thursday, January 31, at the Star Cinema, Bagatelle.

TEDx is a non-profit and independently organised event operated under license from TED which is devoted to ideas worth Spreading.

Having begun as a four-day conference in California 25 years ago, TED has grown to support those world-changing ideas with multiple initiatives.

The annual TED Conference invites the world's leading thinkers and doers to speak for 18 minutes. Their talks are then made available, free, at www.ted.com. TED speakers have included Bill Gates, Al Gore, Julian Assange, Philippe Starck, Peter Gabriel, Richard Branson, Gordon Brown, Bono and Frank Gehry.

BBDO Lanka MD Santon Menon counts over two decades of advertising experience across a diverse range of locales and cultures in the countries of India, Sri Lanka and Indonesia, where he was GM at DraftFCB.

" I am conscious that in a sense, I will be representing the Sri Lankan advertising industry in Mauritius and so, I will be at my best," he stated.

Menon whose address is titled 'Brand Magic' will be speaking on brands making a positive difference in the communities they operate in.

"Products meet needs but brands create magic and advertising has been a key tool in brand creation. In today's world, new and engaging ideas make brands more magical and relevant to consumers.

A creative idea can solve a difficult marketing problem, but whilst exciting and engaging people also make a genuine difference in their lives," he said.