Commercial Bank unveils new look corporate website
The Commercial Bank of Ceylon unveiled a revamped corporate website
to enhance the experience of visitors as well as on-line customers.
Combining rich content and modern design, the re-designed website
enables even easier navigation than before, and offers a range of
Commercial Bank’s Director/COO Jegan Durairatnam, re-launches
the website in the presence of the Bank’s Deputy General
Manager, Marketing Hasrath Munasinghe, Chief Information
Officer, Roan Muttiah and Manager, Marketing Aparna Jagoda.
The new website which can be accessed via the site's original address
www.combank.lk was formally re-launched by Jegan Durairatnam,
Director/COO of Commercial Bank. Among the improved features of the
website are the 'Search' function that enables users to find information
on the website through keywords or phrases; a facility to download
application forms related to loans, account opening, deposits and
similar requirements; 'loan calculators' related to specific products
and details on interest rates for deposits and loans.
The site also offers news blogs, foreign exchange rates, an easy to
find locator for Commercial Bank's Holiday Banking centers and 365-day
Banking centers, branches that offer extended banking hours and
Supermarket banking centers.
"The re-design of the site was based on research findings which
helped us to identify the most visited areas and pages of the site,"
said Hasrath Munasinghe, the Bank's Deputy General Manager Marketing.
"We have made them more accessible by positioning them on the main
page and on other specific pages.
We have also studied the viewing patterns and visitor profiles and
benchmarked the new site against the most technologically advanced
international websites." The site also provides access to Commercial
Bank's sophisticated online banking facility.
It is the most popular bank web site in Sri Lanka, averaging over
600,000 searches annually from Google Search according to Google
About 75% of the visitors are from Sri Lanka while the others are
from countries such as Australia, the UK, USA and UAE.