To build global Sri Lankan brands:
Business leaders convene to discuss practical steps
Private and public sector leaders will convene at the Shape the World
Conference in Sri Lanka on January 28, 2013, at the Galadari Hotel. New
thinking on Sri Lankan brands and the challenges they face in the
country's expanding economy, would take centre stage at the Conference.
This is the first time a 'Shape the World' initiative would be taken up
in Sri Lanka and it is expected to attract over 200 leaders from
business and non-profit sectors, including multinational corporations
and small and medium enterprises, as well as the Government.
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Lawrence
Chong
CEO, Consulus |
With Europe in turmoil and a US economy still struggling to find its
feet, Asian economies are playing a bigger role in driving global
sustainable growth. However, while Asia is expected to serve as a
growing market for consumer products, few Asian brands have neared the
top league of brands. To lead in the future, Sri Lankan companies must
catch up in terms of creating intellectual property, developing unique
business models and designing new experiences.
Lawrence Chong, CEO of Consulus and President of Design Business
Chamber Singapore, will present the Conference. He has spoken
extensively in the region, most recently at the World Brand Congress in
Mumbai and the World Marketing Summit in Bangladesh.
"Sri Lanka is so well-positioned to shape the future of Asia with a
well-educated population and a strong network of Sri Lankan
professionals in the region. The opportunity is there for Sri Lanka to
take bold steps to leapfrog competition and become brand leaders through
technology and experience design," Chong said.
Organized by Hummingbird International, in partnership with Consulus
Singapore, the talks would explore the trends and challenges affecting
the rise of Asian and Sri Lanka brands; the development of a new
generation of Asian leaders; organisational strategies to enable
collaboration and innovation; the role of the public sector in nurturing
the growth of Asian brands and fresh strategic perspectives derived from
an integrated business and design approach.
The 'Shape the World' Conferences, which highlight the role of Asian
brands and their leadership values, have gathered more than 4,000
delegates from around the region since 2005. The Conference was launched
in Singapore and has since been introduced to fast-growing economies
such as Vietnam.
Over the past decade, Q&E has been an avid advocate of the
development of the Sri Lankan business landscape. They have been
consistently partnering with clients to 'find their difference,' in
either the positioning of their business entity or their brands. Q&E has
come on board as the communications partner of the 'Shape the World'
Initiative.
Consulus Pte Ltd., is a brand consultancy with Business Design and
Design for Business capabilities. Together with an inclusive and
integrated people development strategy, Consulus helps nurture
sustainable and long-standing brand cultures. Consulus has been involved
in complex million dollar projects in fast-growing sectors, such as
banking and retail in 17 cities from New York to Singapore, since 2004.
Hummingbird International is a regional knowledge house, specializing
in coaching, consulting and outsourcing.
Through collaborations with dynamic specialist organizations across
the globe, Hummingbird brings in expertise in areas of Strategy,
Marketing, Branding, Soft Skills, Sales and Leadership. Hummingbird
International is the Country Representative for Consulus in Sri Lanka
and the Maldives.
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