Ten hot consumer trends for 2013
Ericsson ConsumerLab has identified some of the most important
consumer trends for the coming year.
The cloud reshaping consumer needs and women driving the smartphone
market are some of the important trends. Young people's behavior changes
society and the internet gets put to new use in times of economic
As 2012 draws to a close, Ericsson ConsumerLab has identified the
hottest consumer trends for 2013 and beyond. For more than 15 years,
ConsumerLab has conducted research into people's values, behavior and
ways of using ICT products and services.
Michael Björn, Head of Research at ConsumerLab, says: "Our global
research program is based on annual interviews with over 100,000
individuals in more than 40 countries and 15 megacities. Over the years
we have amassed a huge database of consumer trend data - and we see that
the pace of change is currently more rapid than ever"
Here are the 10 hottest consumer trends:
1. Cloud reliance reshapes device needs. More than 50 percent of
tablet users and well above 40 percent of smartphone users in USA,
Japan, Australia and Sweden appreciate the improved simplicity of having
the same apps and data seamlessly available through the cloud on
2. Computing for a scattered mind. From desktops, files and folders
to flat surfaces, apps and cloud services, consumers are increasingly
turning their backs on a computing paradigm for the focused mind.
Tasks are handled at the spur of the moment - as we stand in a
shopping line or talk to someone at a café. Purchase intent is higher
for tablets compared to desktop PCs, and for smartphones compared to
3. Bring your own broadband to work. A total of 57 percent of
smartphone users use their personal smartphone subscriptions at work.
Personal smartphones are increasingly being used for work, to send
emails, plan business trips, find locations and more.
4. City-dwellers go relentlessly mobile. By relentlessly accessing
the internet always and everywhere, consumers are now an unstoppable
force making internet truly mobile. Total smartphone subscriptions will
reach 3.3 billion by 2018 and mobile network coverage is one of the most
important drivers of satisfaction for city life.
5. Personal social security networks. As a result of economic
turbulence, trust in traditional structures and authorities is
decreasing and consumers increasingly trust their personal communities.
Personal networks online serve as a safety net and social media is
shaping up to be a serious contender to the traditional job agency.
6. Women drive the smartphone market. New figures clearly show that
women drive mass-market smartphone adoption.
No less than 97 percent of female smartphone owners use SMS. A total
of 77 percent send and receive photos, 59 percent use social networking,
24 percent check in at locations and 17 percent redeem coupons. The
figures for men are lower in these areas.
7. Cities become hubs for social creativity. City center dwellers
have significantly more friends online than people in suburban areas. 12
percent of people that live in cities say that the main reason for using
social networks is to connect and exchange ideas with others, making it
the third most common reason for social networking after staying
up-to-date with friends and keeping them updated.
8. In-line shopping. A total of 32 percent of smartphone users
already shop with smartphones; they now start to combine in-store and
online shopping aspects.
They want to see products, get information and make price
comparisons, and make purchases immediately without having to que up at
the cash register.
9. TV goes social. A total of 62 percent of viewers use social forums
while watching video and TV - and 42 percent of those who use social
forums or chats while watching discuss things they currently watch on a
weekly basis. Over 30 percent are more likely to pay for content watched
in social contexts.
The majority of video and TV consumption on mobile devices takes
place in the home.
10. Learning in transformation. Learning is transformed through both
internal and external forces: Young people bring their personal
technology experience into the classroom, driving a bottom-up pressure
for change. Simultaneously governments and institutions look for new ICT
solutions in order to be more efficient. Connectivity changes the
outlook for children on a global scale.
In India, around 30 million of 69 million urban children aged 9 to 18
own mobile phones.
Ericsson ConsumerLab gains its knowledge through a global consumer
research program based on interviews with 100,000 individuals each year,
in more than 40 countries and 15 megacities - statistically representing
the views of 1.1 billion people. Both quantitative and qualitative
methods are used, and hundreds of hours are spent with consumers from
All ConsumerLab reports can be found at: www.ericsson.com/consumerlab
Ericsson is the world's leading provider of communications technology
and services. We are enabling the Networked Society with efficient
real-time solutions that allow us all to study, work and live our lives
more freely, in sustainable societies around the world.
Our offering comprises services, software and infrastructure within
Information and Communications Technology for telecom operators and
Today more than 40 percent of the world's mobile traffic goes through
Ericsson networks and we support customers' networks servicing more than
2.5 billion subscribers.
Iraq mobile firm aims to raise $1.23 bn in IPO
Iraq's second-biggest mobile operator Asiacell aims to raise $1.23
billion in an initial public offering next month, it said, after
pressure from Baghdad's media regulator to be listed on the bourse.
The firm, in which Qatar Telecom holds a majority stake, and Iraq's
two other mobile phone companies -- Kuwait's Zain and Korek, in which
France Telecom and Kuwait's Agility Logistics have stakes -- were fined
for failing to issue IPOs on the Iraq Stock Exchange, Zain said in July.
The company said in a statement on its website on Tuesday that the
share offer is expected to be among "the biggest ... in the Middle East
region in the past year."
Asiacell will offer 67.503 billion shares, representing 25 percent of
the total share capital, at a price of at least 22 Iraqi dinars (1.8 US
cents) per share when the offer opens on January 3.
"This is another step closer to our share offer which is a
significant development for us as a company," said Asiacell managing
director Faruk Rasool.
Asiacell is the second-biggest mobile phone company in Iraq by
subscribers, with 9.9 million, after Zain, which says it has more than
12 million customers.
Ericsson reveals $1.22 bn hit over joint venture
Swedish telecom group Ericsson said on Thursday it would book a
charge of eight billion kronor ($1.22 billion or 923 million euros) in
the fourth quarter over its misfiring mobile chip venture ST-Ericsson.
The company said it would not become the full owner of the joint
venture, after semiconductor maker STMicroelectronics last week
announced it would sell its half.
"The charge includes a writedown of assets to reflect the current
best estimate of Ericsson's share of the fair market value of the joint
venture, as well as additional charges related to the available
strategic options for the future of the ST-Ericsson assets," the company
said in a statement.
The implementation of those options accounted for around three
million kronor of the charge, most of which would be spent next year, it
TOPSHOTS This picture taken on December 25, 2012 shows
umbrellas hanging over a commercial street in Fuzhou, south
Chinas Fujian province. China will make increasing domestic
demand a top priority in 2013, state media said on December
16 following a key
conference that sets the countrys economic goals. CHINA OUT