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Monday, 19 November 2012

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CBL bags record breaking eleven awards at Brand Excellence Awards 2012:

Scoops the coveted Brand of the Year award

Ceylon Biscuits Limited (CBL) the country's largest manufacturer and exporter of biscuit and chocolate made its mark in the annals of Sri Lanka Institute of Marketing (SLIM)’s annual Brand Excellence event, by winning the most number of awards at a single event.

CBL scooped a total of 11 awards, an abundance of which has never been witnessed before at a single Brand Excellence event.

In addition to the yield, CBL emerged overall champion of the night by winning the Coveted Brand of the Year for its flagship confectionary and chocolate brand, Ritzbury which emerged overall best in four categories mainly due to its enviable strides in charting new paths and rich portfolio of innovative products.

Ritzbury won a total of four gold’s and one bronze while Munchee bagged gold for their social responsibility among a total of five awards. This the third occasion that Munchee was recognized with a gold as the CSR Brand of the year. The Sahan Sevana or ‘Hope’ project that manufactures cookies employing women and youth with intellectual disabilities was recognized with a silver award for CSR brand of the year.

CBL’s Group Director and Head of Marketing and Sales Nandana Wickramage described the awards as an eloquent testimony to the staff, which he described as enterprising, resilient and passionate about creating products for the consumer. He dedicated the awards to the employees of the company saying “we will continue to strive and do our best in being the most loved brands among Sri Lankans.


The victorious CBL team

Wickramage went on to add that the Company will continue to invest in their iconic brands with Munchee being a market leader holding over 55% of the domestic biscuit market share and Ritzbury controlling 55% the chocolate market share. He further added, “Tiara CBLs cakes, controll 75% of the branded cake market and company's flagship nutrition brand Samaposha is the undisputed leader in the cereal market while Lankasoy account for 25% of the soya meat market”.

The confectionary powerhouse is expanding its presence in foreign markets, while growing its domestic market share. The company says its export strategy is based on adapting its product offering to different market requirements.

CBL also focuses heavily on its distribution network and marketing activities, to push its products into new markets.

On the cards is growth momentum overseas and meaningful developments locally, while delivering sustainable top tier performance. The leading biscuit manufacturing company in Sri Lanka has set up a dedicated manufacturing facility in the Seethavaka Board of Investment zone for the overseas export purpose.

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