CBL bags record breaking eleven awards at Brand
Excellence Awards 2012:
Scoops the coveted Brand of the Year award
Ceylon Biscuits Limited (CBL) the country's largest manufacturer and
exporter of biscuit and chocolate made its mark in the annals of Sri
Lanka Institute of Marketing (SLIM)’s annual Brand Excellence event, by
winning the most number of awards at a single event.
CBL scooped a total of 11 awards, an abundance of which has never
been witnessed before at a single Brand Excellence event.
In addition to the yield, CBL emerged overall champion of the night
by winning the Coveted Brand of the Year for its flagship confectionary
and chocolate brand, Ritzbury which emerged overall best in four
categories mainly due to its enviable strides in charting new paths and
rich portfolio of innovative products.
Ritzbury won a total of four gold’s and one bronze while Munchee
bagged gold for their social responsibility among a total of five
awards. This the third occasion that Munchee was recognized with a gold
as the CSR Brand of the year. The Sahan Sevana or ‘Hope’ project that
manufactures cookies employing women and youth with intellectual
disabilities was recognized with a silver award for CSR brand of the
CBL’s Group Director and Head of Marketing and Sales Nandana
Wickramage described the awards as an eloquent testimony to the staff,
which he described as enterprising, resilient and passionate about
creating products for the consumer. He dedicated the awards to the
employees of the company saying “we will continue to strive and do our
best in being the most loved brands among Sri Lankans.
The victorious CBL team
Wickramage went on to add that the Company will continue to invest in
their iconic brands with Munchee being a market leader holding over 55%
of the domestic biscuit market share and Ritzbury controlling 55% the
chocolate market share. He further added, “Tiara CBLs cakes, controll
75% of the branded cake market and company's flagship nutrition brand
Samaposha is the undisputed leader in the cereal market while Lankasoy
account for 25% of the soya meat market”.
The confectionary powerhouse is expanding its presence in foreign
markets, while growing its domestic market share. The company says its
export strategy is based on adapting its product offering to different
CBL also focuses heavily on its distribution network and marketing
activities, to push its products into new markets.
On the cards is growth momentum overseas and meaningful developments
locally, while delivering sustainable top tier performance. The leading
biscuit manufacturing company in Sri Lanka has set up a dedicated
manufacturing facility in the Seethavaka Board of Investment zone for
the overseas export purpose.