AURA brand Fragrance Sticks to local market

The Aura range of Fragrance Sticks, exclusively manufactured and distributed by HDDES Group - a leading export - oriented company, was recently introduced to the local market with a view to offer customers the 100% natural fragrances of Rose, Sandalwood, Jasmine and Blue Lotus. It was a boost to the selective needs of discerning people who place fragrances on the top of their list for mental relaxation and sensual pleasure.

The new range of Fragrance Sticks hopes to capture the senses of discerning fragrance users as a product essential to a particular lifestyle of aromatic relaxation, thus not as an essentially worship-oriented experience as used in the past in temples and other places of worship.

HDDES Extracts was recently awarded the Gold Award from the National Chamber of Exporters (NCE) for Agriculture - Other Products Sub Sector (Large) for Exporters Category 2011. The award was in recognition for the quality of the company's products and underlines its establishment as a significant player in the export market. Its success was owing to the loyalty of its customers, single-minded commitment of its team and dynamic business strategies. HDDES has also over the past ten years been associated with several Gold and Silver Awards for excellence from various Chambers, including the Presidential Export Awards in 2005 and 2008.

The launch of the Fragrance Sticks will be supported by the forthcoming line of Fine Fragrances which would encompass a modern fusion of European standards perfumery with a mesmerizing effect on the minds and feelings of the modern consumers. These highly concentrated fragrances would combine the finest regional ingredients to give customers the best of perfumery. It is certain to appeal to the high-end users since it is parallel to any branded perfume with the exception that it would be available at an affordable price.

"Our line of Fine Fragrances is sure to become enormously popular among perfume lovers due to the specialty of our manufacturing process and stringent quality adherence. We believe that Perfume is a vehicle of dreams and aspirations - it conveys confidence, sensuality and individualism", said Gehan K. De Silva, Managing Director of HDDES Group. "This fragrance appeals to the woman for whom aesthetics are important and the masculine man who believe in being their own unique identity."

"We are very excited with the launch of this new brand which has been in the pipeline for some time. The brand was developed based on the needs of our target market and in close collaboration with key clients. The Aura range of fragrance sticks will cater to an audience that is looking for that fresh natural fragrance in their homes and offices and I'm also happy to say that we have planned to introduce four more aroma therapeutic fragrance incense sticks in the near future " Stated Mr. Mevan S. De Silva, Director of HDDES Group.