hSenid enters Big Bash

To enhance brand in Australia :

MF Jabir

hSenid in a bid to promote its brand and business in Australia has partnered with Melbourn Stars of the KFC T20 Big Bash League in Australia.

The main purpose of linking with Melbourn Stars is to build hSenid brand and expand its business in Australia, said Dinesh Saparamadu, Founder and CEO of hSenid .He told Daily News Business that it was a first for a Sri Lankan company in Australia and it is a worthwhile investment which would derive good results. “Having Malinga is really great because we have a link to Sri Lanka and when he pays well in Australia it will enhance our appearance and it is all about enhancing and building our brand in Australia,” he said.

hSenid I PeoplesHR has entered the history books of Sri Lanka by becoming the first Sri Lankan organisation to partner with the Melbourne Stars, a domestic Twenty20 cricket team competing in Melbourne, Australia in the KFC T20 Big Bash League.

The Melbourne Stars are captained by Australian spin legend Shane Warne and features some of the world's best Twenty20 players including David Hussey, Cameron White, Matthew Wade along with home-grown hero, Lasith Malinga.

The KFC T20 Big Bash League attracted significant attendance and television viewing audiences in its inaugural season, which is expected to continue to grow in its 2nd season.

HSenid I PeoplesHR is a Sri Lanka IT and HR solutions provider which has ventured into international markets covering many countries. One of the key markets considered by hSenid I PeoplesHR is the Australian market. The tie up with Melbourne Stars has given hSenid I PeoplesHR the platform to mark their presence in Australia and associate with the key audiences considered.

Dinesh Saparamadu added, “Our tie up with Melbourne Stars was a well thought through decision in order to associate with Australian target groups while not losing the Sri Lankan touch. Lasith Malinga, one of our own, is a rising star with the team and we wanted to connect with a team which had a Sri Lankan connection. We hope to make this partnership mutually beneficial showcasing Sri Lankan talent and capabilities in a mature market like Australia. This gives us a long term strategic advantage to establish ourselves in this market.”

Melbourne Stars CEO, Clint Cooper said “To partner with such a progressive international organisation as hSenid is a real coup for our team. The Melbourne Stars prides itself on being a leader both on-and-off the field and connecting with organisations with similar attributes. We are extremely excited by this partnership and the opportunities it brings to further strengthen business and sporting relations between Sri Lanka and Australia. We hope all Sri Lankans get behind this landmark partnership and support both Lasith Malinga and the Melbourne Stars this summer.

Lasith Malinga, Sri Lankan Star of Melbourne said “It's fantastic news that a leading Sri Lankan IT company is partnering Melbourne Stars and helping strengthen the business ties between Sri Lanka and Australia at a time when we need to develop our export industries. I am very excited about playing for the Stars and working alongside hSenid I PeoplesHR during the forthcoming season.”

hSenid I PeoplesHR is a total IT and HR solutions provider which global foot print. hSenid I PeoplesHR currently operates in over 24 countries in providing specialised and readymade IT/HR business solutions and counts for over 15 years of industry experience in over 18 industries. Current operation includes Asia Pacific, Africa, Europe, Middle East and United Stars.