Baby Cheramy’s Big Heart Project signs on Cargills as Official
Retail Partner
Hemas Baby Cheramy signed with Cargills Food City to be the official
retail partner for the Big Heart Project recently. This year, Hemas’
flagship brand Baby Cheramy celebrated 50 years in Sri Lanka, by
launching the Big Heart Project. The project, which was launched with
the aid of the Department of Probation and Childcare Services, aims to
provide primary education to children at-risk of being institutionalized
due to their families’ inability to care for them. Baby Cheramy made an
initial pledge of Rs. 5.1 million for the cause and is currently engaged
in raising public awareness and funding for underprivileged children to
continue with their education.
|
From Left : Sudehi Geeganage, Customer
Marketing Manager- Modern Trade, Hemas Manufacturing, Gavin
Perera, Manager, Modern Trade, Hemas Manufacturing, Terrance
Abraham, Senior Sales Manager, Modern Trade and Customer
Marketing, Hemas Manufacturing, Pravin David, General
Manager, Retail Marketing of Cargills (Ceylon) PLC, Raj
Asirvatham, Brand Manager, Cargills (Ceylon) PLC. |
Today marks another milestone for the Big Heart Project, as retail
giant Cargills Food City has come onboard to support this cause.
Cargills, is not a newcomer to community enrichment projects, having
established One Trust in 2004. The core objective of One Trust is to
strengthen and empower children directly or indirectly affected by
conflict.
Cargills will support Baby Cheramy’s Big Heart Project by encouraging
their shoppers across the island to contribute towards the education of
children in need. Speaking on why Cargills joined as the retail partner
for the Big Heart Project, Cargills (Ceylon) PLC General Manager- Retail
Marketing , Pravin David, said ‘We will support Baby Cheramy’s Big Heart
Project by encouraging shoppers across the island to contribute towards
the education of children in need.”
David continued to add, “The Big Heart project is very much aligned
with the vision of our own philanthropic trust One Trust Sri Lanka,
whereby we empower children through education, aesthetics and play. We
are therefore actively promoting the Big Heart project and consumers are
encouraged to drop off donations of educational supplies at the Big
Heart drop-box placed at Cargills Food City outlets.” The donated
educational supplies would be donated to needy schools selected from the
local community itself. Starting now, there would be Big Heart Project
drop boxes at all Cargills outlets so that anyone with the heart to
donate, could provide educational supplies for these children. The
educational supplies collected would be donated to impoverished schools
through the Big Heart Project.
Baby Cheramy was introduced to Sri Lanka in 1962. It has since grown
to be a diverse, multi-sector range and has reached the No.1 position in
the country’s baby care category. With a rich heritage of over 50 years
in serving the nation, Baby Cheramy aspires to continue its quest of
enriching the lives of mothers and babies in Sri Lanka.
|