ARC celebrates seven years in SL
Employing some of the most talented integrated communication
specialists in the country, Arc Worldwide – the integrated arm of Leo
Burnett Solutions Inc. marked its seventh year of operations in Sri
Lanka.
Arc Worldwide team |
Known throughout the country’s communications industry for bringing
together the best in integrated solutions in Interactive/Digital
Marketing, Design Development, Event and Activations Management, Retail
Marketing and Public Relations, ARC Worldwide (ARC) proudly celebrates
seven years of service in Sri Lanka.
Commenting on the work done by ARC, Managing Director Ranil de Silva
stated: “Advertising is an ideas industry in which you constantly need
to surpass creative boundaries. Big ideas that have a unique concept and
that are media-infinite in execution.’’ In a successful year Arc
Worldwide bought about a paradigm shift in the communications industry
with new innovations.
Introducing Sri Lanka to new concepts such as the first gesture based
app, the first interactive 3D video mapping and the first augmented
reality art exhibition, Arc has changed the face of the communications
industry with these firsts. The agency also made history with Sri
Lanka’s most awarded filmlet ‘Pass it on when you’re done with it’
created by LBSI’s for the Sri Lanka Eye Donation Society as it turned
into the 44th most watched film in the world in the film and animation
category on YouTube, the second most Tweeted video in the world in the
week of its release, suitably becoming the most viralled online filmlet
in Sri Lanka.
Speaking on reaching their milestone, Marsh Dodanwella Director Arc
Worldwide stated: ‘‘As the team at Arc Worldwide looks to its eighth
year in Sri Lanka, we plan to celebrate our ideas that look forward in
time while bringing new creative possibilities to our clients. Our
success in the past seven years bears testimony to the incredible
creative talent and strategic minds within Arc Worldwide and the Leo
Burnett Group as a whole.” Leo Burnett Solutions Inc., the local
representative of Leo Burnett Worldwide, was established in Sri Lanka in
June 1999, and is headed by Ranil de Silva. The agency which employes 81
of the country’s best professionals on its team have made a considerable
impact in the local communications industry. |