Rocell pioneers Digital Ink Infused Technology to Sri Lanka
Rocell, Sri Lanka’s undisputed leader in surface coverings and
bathware, recently launched a stunning and exclusive collection that is
a first of its kind in Sri Lanka. ‘Niche Insignia’ offers those with a
discerning design palate a range of surface coverings that perfectly
replicates natural stone and wood surfaces.
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“The collection is unique, a reproduction of natural material such as
wood, marble, cement and concrete with exceptional natural detail such
as crevices, cavities and veins”, said, Director Marketing and Business
Development of Royal Ceramics, Tharana Thoradeniya. “The effect what we
are offering through ‘Niche Insignia’, is surface covering solutions
that has the aesthetic values of natural material with the technological
advantages of porcelain tiles”, he said.
Through perfect replication, ‘Niche Insignia’ pushes the standard of
design and performance to the highest levels. “The collection has been
inspired by the design trends for 2013”, says Thoradeniya, “with
art-deco making a comeback in the upcoming year, natural materials,
metals and floral as well as fashion designs are on the list of high
appeal looks on the global design stage”, he explains. “Through ‘Niche
Insignia’ we hope to bring these international design trends alive to
our valued customers both in Sri Lanka as well as the export markets”.
The collection is a first of its kind for Sri Lanka, as it is
specifically the outcome of a technological innovation. Rocell has a
reputation for infusing the most modern technological advancements into
its production process. The Company’s position of leadership hinges
heavily on its drive for technological and design innovation. “We have
always depended on technological transfer to keep pace with developments
in the global surface covering industry,” said, Managing Director of
Royal Ceramics, Nimal Perera. “ Our decision to adopt the most modern,
sophisticated and advanced tile decoration technology available in the
world was a continuation of our strategy to innovate by keeping pace
with global production trends”, notes Perera. “ We invested
approximately Rs. 300 million in the acquisition of Digital Ink Infused
Technology from the world’s best technology providers for this purpose,
Creta Print of Spain and Durst of Germany”, he said.
But most importantly, through Digital Ink Infused Technology, Rocell
now has the capacity to customize unique designs as per the inspiration
and creative requirements of its customers.
“ For those design savvy, discerning home-makers, architects and
interior designers who are seeking unique surface covering solutions for
their spaces, we have the capability to create one of a kind design
solutions that are exclusive and limited edition”, notes Thoradeniya.
But as Thoradeniya points out, the adoption of Digital Ink Infused
Technology will also assist Rocell to play a bigger role from a
sustainability perspective. “ We are hopeful that through the
introduction of this technology to Sri Lanka and the launch of ‘Niche
Insignia’ we will be able to positively impact on the preservation of
natural materials across the globe.
We are well aware that continued demand for natural stones and wood
is placing great stress on the earth’s natural assets, and given the
twinned benefits of functional superiority and authentic aesthetic
appeal of our collection, customers will be more empathic towards making
a sustainable purchase, he concludes.
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