Four flavours in a minute
Ruwini JAYAWARDANA
First it was the beverage with the real orange pulp. Next came the
mango and apple flavours. Now the product comes in a unique flavour
consisting combination of four fruits.
|
From left Coca-Cola Far East Marketing Operations Manager
for Sri Lanka and Maldives Shantha Fernando, Country Manager
for Sri Lanka and Maldives Abhishek Jugran, Country Sales
Manager Kapila Welmillage, Country Marketing Manager Shamal
Gunewardene and Public Affairs and Communications Manager
Neelika Tillekeratne at the launch. Picture by Mahinda
Vithanachchi |
A refreshing drink which encompasses resources that boost your
immunity levels, Minute Maid Mixed Fruit is a yummy way to keep everyone
flowing with energy for the entire day.
"We are currently number one in the bottled juice orange, mango and
apple flavours in Sri Lanka. Our aim is to acquire the same status with
the mixed fruit range", Coca-Cola Far East Limited Country Manager for
Sri Lanka and Maldives Abhishek Jugran said.
The beverage is made with best quality fruits to ensure consistency.
Mixed fruit juice is a real palate pleaser as it is a mix of four
delicious fruits - mango, banana, papaya and guava.
"We realized that these fruits are very high levels of vitamins,
minerals and other nutrients. We decided on launching that particular
product after evaluating different market ranges. The fruit combination
was decided as it was the winning proposition among those who were
tested with diverse fruit drink combinations," Jugran explained the
localized aspect of the beverage.
The beverage is the fourth to be added to the local Minute Maid
portfolio. It is the world's leading juice and juice drinks brand and
has a range of beverages worldwide. |
