Personal computer sales to hit 650,000 by 2014

Indunil HEWAGE

Sri Lankan Information and Communication Technology (ICT) industry is showing a significant growth due to increasing demand for IT related products and services and the country is expected to sell 650,000 personnel computers by 2014.

PCH Marketing Head Rizwan Anise said we see an increase in the adaptation of ICT and the industry has been eventful in the recent past. The local ICT market has shown similar behaviour as developed markets. Several investors have identified the growth potential the industry possesses and ensured they capitalize.

ICT and Business Process Outsourcing industries are expected to be among the highest growth sector of the country's economy with the 20 percent annual growth rate, in terms of revenue.

Many new brands and technologies were introduced in the country almost immediately after they were launched abroad. Sri Lankans are techno savvy and aware of the latest IT developments as well as outdated technology.

This has clearly shown with the increase in consumer interest and sales of notebooks over desktops over the past year. They are willing to pay for higher technology segment and are interested in spending more for a pricier product that will stay within the Tech Radar for longer. Latest research showed a need in the consumer to shop at ease, over the then present service over-the-counter method", meaning the consumer preferred a super market experience over a self service method," Anise said.