Personal computer sales to hit 650,000 by 2014
Indunil HEWAGE
Sri Lankan Information and Communication Technology (ICT) industry is
showing a significant growth due to increasing demand for IT related
products and services and the country is expected to sell 650,000
personnel computers by 2014.
PCH Marketing Head Rizwan Anise said we see an increase in the
adaptation of ICT and the industry has been eventful in the recent past.
The local ICT market has shown similar behaviour as developed markets.
Several investors have identified the growth potential the industry
possesses and ensured they capitalize.
ICT and Business Process Outsourcing industries are expected to be
among the highest growth sector of the country's economy with the 20
percent annual growth rate, in terms of revenue.
Many new brands and technologies were introduced in the country
almost immediately after they were launched abroad. Sri Lankans are
techno savvy and aware of the latest IT developments as well as outdated
technology.
This has clearly shown with the increase in consumer interest and
sales of notebooks over desktops over the past year. They are willing to
pay for higher technology segment and are interested in spending more
for a pricier product that will stay within the Tech Radar for longer.
Latest research showed a need in the consumer to shop at ease, over the
then present service over-the-counter method", meaning the consumer
preferred a super market experience over a self service method," Anise
said.
|