Janashakthi Insurance bags international awards
Janashakthi Insurance, one of Sri Lanka's largest listed insurers,
continues its winning streak to emerge the triumphant winner of two
prestigious awards for Corporate Social Responsibility and Exceptional
Branding and Marketing at the recently concluded CMO (Chief Marketing
Officer Council) Asia Awards held in Singapore.
Ravi Balraj, Assistant General Manager Marketing and Jude
Niranjith Silva, Brand Manager Marketing receive the Best CSR
Practice Award for Janashakthi Insurance'. |
The insurer gained recognition at the international event by securing
the Best CSR Practice Award 2012 – Asia's highest recognition of
corporate organizations that have a significant impact on the lives of
people around them.
Janashakthi Insurance was also honoured with the award for Brand
Excellence in Banking, Financial Services and Insurance (BFSI) over
leading global brands for the second consecutive year.
Janashakthi was the only Sri Lankan insurance company to secure top
honours at the CMO Asia Awards 2011 and 2012.
The CMO Council is dedicated to high-level knowledge exchange and
though leadership among senior corporate marketing leaders and brand
decision-makers across a wide range of global industries. The CMO
Council's 6,000 members control over USD 300 billion in aggregated
annual marketing expenditures and run complex, distributed marketing and
sales operations worldwide.
This year's awards were hosted at a ceremony in Singapore and saw the
participation of over 25 countries and the nomination of several top
brands and corporates in Asia including Amazon China, Walt Disney
Studios India, Panasonic India Pvt. Ltd., NDB Bank, DHL Express India,
Axis Bank, and more.
The Janashakthi Brand is one of the strongest brand icons in the Sri
Lankan marketplace. The ubiquitous lamp that aspires to light the lamp
of insurance in every home has systematically built around the core
values of simplicity, fairness, authenticity, exclusivity and
innovation.
Janashakthi's Head of Marketing Ravi Balraj said: “We are delighted
to be honoured with the CMO Award for Brand Excellence for the second
year running and to also add the new Best CSR Practice Award to our
growing list of achievements. This twin victory recognizes Janashakthi's
priorities: our customers and our community.
We have always taken our corporate responsibilities seriously and we
take pride in nurturing our community.
Similarly, the value we place on our customers has been echoed by the
trust they in turn place in our brand, taking it to the status of
excellence as signified by this award.”
Janashakthi CSR is built on the bedrock of a vision that incorporates
the brand metaphor of light into its aims: “We will be a light to others
by setting an example, leading the way and following the tenets of
ethics, integrity, transparency and accountability in everything we do.”
Janashakthi's most notable CSR project has been its sponsorship of
rural athletes. Hand-picking promising athletes from rural areas between
the ages 15-16, the company assists them by providing monthly
sponsorship to support their nutrition whilst providing guidance by
highly experienced senior Athletic Coaches. In addition, the athletes
are given constant mentoring, motivation and personal capacity
development guidance with athletics as well as studies - all a part of
the goal to build rounded personalities that dream big, pursue
excellence and develop their athletic capabilities to represent Sri
Lanka at the highest levels of athletic competition. |