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Tuesday, 17 July 2012

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Customer focused training vital for tourism industry



De Silva with students at the training session

Customer focused quality training is vital to hotel school students to meet future demand in the hotel and tourism industry which will create a large number of employment opportunities to young people in the country as Sri Lanka is in the threshold of a massive influx of tourist arrivals in the next 3-5 years, ILO Training Expert in Bangladesh and a former hotel school senior lecturer Dilip De Silva said.

At a training session on “Customer Focused Service Quality” for the Tourism Institute students last week at the institute he said some companies are gearing up to expand their training units and many hotel groups have already started to expand their bed capacity to meet the demand of tourist arrivals. Elaborating on two primary dimensions that make up quality customer service ,the personal side of service and procedural customer service, he said it is how service personnel using their attitudes behaviours and skills interact with customers and establish procedures to deliver products.

“There will be a huge shortage of manpower in the tourism sector in the near future unless the industry do not develop new skills required and improve on existing skills of their staff immediately,” he said.

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