CEAT launches three new 'Milaze' radials for cars
Sri Lanka's best-selling radial tyre brand CEAT has consolidated its
position in the market by adding three new sizes with improved
performance features.
The company said the introduction of three new CEAT radials
sub-branded 'Milaze' increases the number of sizes in the brand's car
radial segment to eight, and more options are expected in the near
future.
The new sizes joining the portfolio are 155/80 R12, 155/80 R13 and
185/65 R14, which fit a wide range of compact and mid-sized cars from
popular Japanese, Korean and Indian manufactured cars in the local
market, such as Suzuki Alto, Nissan March, Toyota Starlet, Honda Civic
and Hyundai Accent.
"Our radial tyre segment grew 50 per cent in the last three years,
maintaining CEAT's position as the number one radial tyre in Sri Lanka,"
said Ravi Dadlani, Vice President Sales and Marketing at CEAT Kelani
Holdings.
"We believe there is room for further growth with the widening of the
range with more sizes and continuous value addition through improved
attributes."
He said the stylish tread pattern and improved compounds in the new
CEAT Milaze tyres offer greater riding comfort and longer tyre life in
addition to the attractive aesthetics.
"We expect it to bridge the performance and the value-for-money
segments and to be a strong competitor for other reputed international
radial brands," Dadlani said.
The other CEAT radial tyre sizes marketed in Sri Lanka for cars are
145/70 R12, 175/70 R13, 175/70 R14, 165/80 R13 and 185/70 R14.
CEAT Kelani Holdings also produces a range of radial tyres in popular
sizes for vans. CEAT car radials are also now widely used in motor
racing in Sri Lanka, in two race categories - the Ford Laser/Mazda
1300cc and 1500cc racing events at four tarmac meets, three hill climbs
and three road races, conducted annually.
A National Business Excellence Award winner in 2010 and 2011, CEAT -
Kelani Associated Holdings is an Indo-Sri Lanka joint venture between
the RPG Group of India and Kelani Tyre - Sri Lanka. |