'Atlas' launches colour range

Atlas in addition to its existing range of colour products introduces a blend of new colour products which consists of colour pencils and pastels, which also meet the international quality standards. The new range of colour pencils is named as 'Atlas Colour Sparx and the new range of pastels are named 'Neon', 'Square' and 'Jumbo' accordingly. The Atlas Colour Sparx has been quality certified by ASTM (American Society for Testing and Materials)".

When Nishantha Hennadige the Chief Operating Officer/Director Marketing of Atlas, spoke about the new product range he said, "Our customers are being loyal to us for the quality and innovative products we put to the market. The 'Neon' range of pastel colours has the glow effect with luminous colours. We are proud to be the first manufacturer and distributer in this range of colours in Sri Lanka.

In addition to all these we have now added gold and silver colours to this new range of pastel. It is important to note that all our pastels are non-toxic. Importantly having 'Bi-colour' and 'Jumbo colour' packs and having the break resistant point are value addition to the local market."

"Atlas launches this new range of colour pencils named 'Atlas Colour Sparx' with the intension of giving an extra spark to a child's creativity therefore, enabling the child to succeed in its endeavour" said Nirmal Madanayake, the Chief Executive Officer of Atlas. "We always had the development of children in our mind while introducing new products to the market. Since the inception we have been introducing products which eventually became a 'must-have' product in the market. We strive to cater the different purchasing levels of the market and we are glad to say that we have succeeded in that. All products from Atlas are available across the country" he further added.

With its colour product range Atlas has been concentrating in child development and has introduced various products to help children enhance their creativity.

Colouring helps develop a child during the early stage of growth Colour recognition is part of the cognitive learning and eventually it brings out the skills such as 'coordination, focus and boundaries' of a child.

Coordination brings out the hand-eye coordination; focus on colouring develops a child's concentration level even in a noisy environment.

Finally, when a child learns to accept boundaries while colouring, it learns to respect the limits given to do a task. Therefore, developing all three skills discussed above is an important psychological development during a child growth.