‘Orthodox Black Tea import will spell doom to industry’
The Planters’ Association of Ceylon (PA), reacting strongly to the
statement made by the Tea Exporters Association (TEA) at Wednesday’s
media briefing at which they have stated , inter alia, that the import
of orthodox black tea would not impact adversely on Pure Ceylon Tea as a
premium brand, is in total disagreement.
While the TEA, by their own admission, represents only 83 % of the
Tea Exporters, the PA is aware that their membership is not unanimous in
the decision to import teas with several leading member exporters being
opposed to this proposal while several others are not convinced that
this is the way forward.
Meanwhile, the entire grower segment, represented by the Federation
of Tea Small Holder Societies which comprises over 400,000 small
holdings and producing 70% of the national tea crop while the membership
of the PA which accounts for the balance 30%, is totally opposed to the
importation of Orthodox Black Tea.
The PA is convinced that such a move will tarnish the long
established and internationally acclaimed image of Ceylon Tea and it
will preclude the use of titles and certifications such as:
*Cleanest Tea in the world
While Sri Lankan producers adhere strictly to TRI recommendations on
the use of pesticides and chemicals, recent Greenpeace investigation
reports indicate significant pesticide residues in teas from certain
competitor countries which are hazardous to health when consumed.
*The only Ozone friendly Tea in the world
Sri Lanka was the first Tea growing country in the world to comply
with the Kyoto Protocol in eliminating the use of methyl bromide almost
a decade before the international deadline.
*Can we be certain that tea imports are Ethically Produced as labour
regulations in most tea growing countries are not as stringent and in
some instances have regimented workforces ?
*What is the fate of the Geographical Indicators identified and
registered internationally by the Sri Lanka Tea Board to highlight the
diversity of Ceylon Tea which has been the focus of the last two Tea
Conventions?
Considering the time, effort and investment that have gone into
achieving the above, it would cause irreparable and irreversible damage
to stakeholders who have diligently obtained international
certification, in striving to conform to meet the requirements of
importing countries.
Apart from the above factors, the likelihood of an adverse impact on
demand at the Colombo auctions combined with a foreseeable decline in
prices will certainly spell doom to the producers without whom the trade
cannot exist.
The TEA’s proposal of importing orthodox tea for value addition is,
to our mind, paradoxical as the imported tea will, of necessity, be of a
lower quality and hence any value enhancement would be to the benefit of
the imported tea rather than the tea produced locally.
Furthermore, the imported tea will come at a cost and it would be
interesting to ascertain the net increase in export earnings and what
quantum of tea would have to be imported to reach the “magical US $ 5
billion target by 2020”.
On the contrary, if Sri Lanka is to preserve its Pure Ceylon Tea
image, as well as enhance export earnings towards achieving this target,
it would be appropriate for the government of Sri Lanka to ensure the
long term sustainability of the Industry by supporting capital
development activities such as re-planting and factory upgrading and
simultaneously assisting to establish more Sri Lankan owned brands while
securing new markets with the additional recovery of Rs.3.50 per kilo
specifically for marketing and promotional activities.
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