Singer to organize E-Waste Day
For the first time ever, Singer Sri Lanka is organizing an island
wide E-Waste Day on the 19th May in furtherance of its commitment to
fighting the growing electronic waste problem. Singer Sri Lanka has
always displayed a commitment to the community at large.
In 2010, the company was among the first organizations to sign up for
the CEA's Electronic Waste Management Project. Singer has processed over
142 tonnes of e-waste since then.
Mahesh Wijewardene, Commercial Director - Singer Sri Lanka, said, 'At
Singer, we are always mindful of our role in society. As one of Sri
Lanka's most renowned brands, it is imperative that we provide
leadership in educating our customers and the community-at-large about
the problem of e-waste.'
E-waste is an umbrella term that includes by unwanted electronic
items that have no reuse value. Electronic items typically use materials
that are hazardous to our environment and health.
A policy to gather, segregate and dispose of this waste in a
sustainable and environmentally safe manner is therefore essential.
'This year, we hope to mark E-Waste Day by inviting customers to drop
off their e-waste at any of our physical premises island wide, including
all of our retail outlets and service centres. In addition, Singer
vehicles will also visit certain areas to collect electronic items that
members of the public no longer need', continued Mahesh.
E-waste in Sri Lanka is increasing as consumers buy more electronic
items. These items contain heavy metals such as cadmium, lead and
mercury while the plastic covers and wires inside these items contain
hazardous materials.
Recognized as one of the Most Respected Entities in Sri Lanka, Singer
is continually seeking ways to make the most positive impact possible on
the country. With an extensive retail network that includes more than
370 outlets island-wide, customers can conveniently drop off their
e-waste and do their part to help the environment at any Singer Plus,
Singer Mega, Singer Homes, or Sisil World outlet or at any Singer
service centres on any day of the year.
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