Sri Lanka Tourism Awards 2011
The formal tourism industry in Sri Lanka began with the enactment of
Tourist Board Act, No. 10 of 1966.
Since then, tourism in Sri Lanka showed a steady progress up to 1983.
However, 30 years of civil war which seriously crippled our country had
its devastating effect on tourism as well, resulting in a sharp decline
in the industry.
2009 marked the end of the conflict reviving the hopes of the nation
about a prosperous future. Since then the economic revival of the
country has gathered pace and tourism industry too has shown a parallel
The tourism industry in Sri Lanka has seen a resurgence in recent
times with 260,525 tourist arrivals and a growth rate of over 21%
documented in the first quarter of this year.
In the previous year, the industry had a major impact on the
country's economy and society as the total number of tourist arrivals
stood at 855,975. This figure symbolizes the growth of the industry
which was doubled since 2009.
Additionally the increase in accommodation and value added services
are contributing to the growth of the industry. It is the monumental
efforts of the industry that have paved the way for such success.
The 5th Annual Sri Lanka Tourism Awards - 2011 will recognize
corporate and their invaluable contribution displayed with a view to
create a high revenue generating industry.
Sri Lanka Tourism Awards 2011 will honour 68 best performers in the
industry of tourism under 11 award categories. Twenty one new
recognitions introduced this year will enable Sri Lanka Tourism to
encompass new and diversified tourism products and service offerings.
Sri Lanka Tourism Awards 2011will also pay tribute to electronic and
print media for their contribution to our tourism industry.
Accordingly, Electronic media programmes and news segments on travel
and tourism, print media presentations and articles on travel and
tourism during the year 2011 are eligible for appraisal.
Foreign journalists promoting Sri Lanka tourism and the best tourism
website will be recognized.
Sri Lanka Tourism Awards 2011 will also honour the organizations and
individuals for their contribution towards strengthening and empowering
of Sri Lanka's tourism industry.
The objective is to recognize and reward excellence in the travel and
tourism industry, thus promoting and enhancing the delivery of service
The winners, chosen by a panel of industry experts, will be announced
at an awards ceremony in July 2012.
Applications and relevant information can be downloaded from the
website www.tourismawards.lk or can be obtained from the office of Sri
Lanka Tourism Development Authority, Galle Road, Colombo 03. Submissions
will be closed on June 5.