Hemas rewards winners of ‘Fems Ran Million’
Hemas Manufacturing (Pvt) Ltd held the Grand Draw of its ‘Fems Ran
Million’ promotion in Colombo. Chathurika Swarnamali from Bibile won the
Grand Prize of gold jwellery worth Rs. 250,000 and 10 other consolation
prize winners who received a gold pendant each.
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Grand Winner
receives gold jewellery worth Rs. 250,000 |
Weekly draws were held for a period of 3 months starting from
November 2011 in which 3 lucky winners received a valuable gold chain
each. The prizes were ceremoniously handed over to all winners and their
families at a luncheon held at Galle Face Hotel, Colombo.
The ‘Fems Ran Million’ promotion was initiated in November 2011 as a
means of rewarding customers for their loyalty and trust placed in the
brand. The ‘Fems Ran Million’ promotion is the company's way of
expressing their gratitude to its customers.
“We launched ‘Fems Ran Million’ to engage our customers with the
brand and reward them for their loyalty. This was a great opportunity to
speak to our market directly and understand what our consumers expect
from the brand”, said Shamali Perera, Group Product Manager for Fems,
commenting on the event.
Speaking further on ‘Fems Ran Million’ promotion, Hemas Operational
Head Roy Joseph said, “The promotion was mainly in aid of strengthening
consumer bonds with the brand and we are overwhelmed by the response to
it.”
Commenting on the event, Senior Business Manager of the Personal
Hygiene SBU at Hemas Manufacturing (Pvt) Ltd, Amal Fernando said “The
company was overwhelmed with the response and excitement the promotion
had created. This brand engagement is exactly what we aspired to create
and I extend our wishes to all winners and their families.”
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