JWT Colombo wins Lotus Roots award in Bangkok
JWT member receiving the award
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JWT Colombo won the prestigious Lotus Roots award at ADFEST 2012 held
in Pattaya Bangkok last month. The award was for the creation of a Vesak
Pandol centred on the story of ‘gender based violence’ for Care
International in celebration of the 2600th Sambuddhathva Jayanthi. The
award, was received by Tay Guan Hin,Regional Executive Creative Director
South East Asia on behalf of JWT Colombo.
“CARE International is committed to the empowerment of women and
seeks innovative ways to raise peoples’ awareness about issues that
impact their lives,” said Kamani Jinadasa, Project Director Empowering
Men to Engage and Redefine Gender Equality (EMERGE), Care
International.The Vesak pandol against GBV reached many people and
helped people understand the importance of everyones involvement to
promote women's equality. We are truly proud to have partnered with JWT
on this innovative concept and would like to congratulate JWT on winning
this award, which is a testament to their commitment and passion”.
The award winning idea was conceptualised by Mahesh Galabadaarachchi
from JWT Colombo.
“The society and lifestyle found in Sri Lanka is a truly
inspirational place to find creativity. Any communicator who can connect
with the people through a cultural medium is still the most impactful in
this day and age.
Cultural medium shouldn't be categorised as old school. If used
right, it creates a non-traditional view point that creates the desired
response from the audience.”
Lotus Roots is an award category unique to ADFEST created to
recognise and reward work that is rooted in the rich legacies, history
and traditions of local cultures in Asia. |