BLU energy drink debuts
Lanka Milk Foods (CWE) PLC, one of the leading dairy companies in Sri
Lanka, launched the premium international energy drink, BLU to the local
market. The specially formulated energy drink was unveiled at a glitzy
blue themed party.
Some of the products displayed by models |
With unparalleled taste, value and functionality, BLU is manufactured
using the latest water purification technology in pristine conditions to
guarantee highest quality standards to its customers. Research and
development has gone into the creation of this next generation energy
drink which provides great tasting, sustained and hydrating energy
without the usual bitter after tastes of other brands.
LMF's Director Sanjeevani Jayawardena who overlooks new ventures was
upbeat about the launch. “In today's fast-paced environment, energy
drinks are becoming very popular and we are happy to introduce the
beverage to cater to this segment” she said. “Combining a host of
sugars, vitamins, minerals and of course water, BLU has an appealing
taste that builds on you”, noted Jayawardena.
Two variants, BLU Regular and BLU Cranberry will hit the shelves of
supermarkets and A grade outlets plus hotels, restaurants and clubs and
will ride on LMF's superior distribution network to reach a wide segment
of consumers across the Country. A product of Poland, BLU energy drink
is available in 30 countries worldwide spanning all the continents and
covering the Americas, Europe, Africa and Asia. |