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BLU energy drink debuts

Lanka Milk Foods (CWE) PLC, one of the leading dairy companies in Sri Lanka, launched the premium international energy drink, BLU to the local market. The specially formulated energy drink was unveiled at a glitzy blue themed party.


Some of the products displayed by models

With unparalleled taste, value and functionality, BLU is manufactured using the latest water purification technology in pristine conditions to guarantee highest quality standards to its customers. Research and development has gone into the creation of this next generation energy drink which provides great tasting, sustained and hydrating energy without the usual bitter after tastes of other brands.

LMF's Director Sanjeevani Jayawardena who overlooks new ventures was upbeat about the launch. “In today's fast-paced environment, energy drinks are becoming very popular and we are happy to introduce the beverage to cater to this segment” she said. “Combining a host of sugars, vitamins, minerals and of course water, BLU has an appealing taste that builds on you”, noted Jayawardena.

Two variants, BLU Regular and BLU Cranberry will hit the shelves of supermarkets and A grade outlets plus hotels, restaurants and clubs and will ride on LMF's superior distribution network to reach a wide segment of consumers across the Country. A product of Poland, BLU energy drink is available in 30 countries worldwide spanning all the continents and covering the Americas, Europe, Africa and Asia.

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