DIMO partners Deyata Kirula exhibition
DIMO partnered the Deyata Kirula 2012 Exhibition as the Automobile
sponsor, which was held from 4th to 12th February at Oyamaduwa,
Anuradhapura. DIMO displayed their world's best engineered brands at the
exhibition in an attractive stall spanning approximately 4000 square
feet. The DIMO stall was placed prominently near the main entrance, next
to the Ministry of Airport and Aviation stall and opposite Special Task
Force stall. The general public was able to witness the latest range of
TATA Commercial Vehicles, TATA Passenger Cars, Mahindra Tractors, Claas
Combine Harvesters, Osram Lights, MRF Tyres and TATA Commercial Genuine
Spares.
The stall displayed the latest 'DIMO Batti' which was launched
recently; this caught the attention of many visitors from rural areas.
The new range of colourful TATA Nano cars was also on display. In
addition, on a special request from the Ministry of Sports, DIMO
supplied two brand new TATA Winger Air-conditioned Vans to transport
VIP's within the exhibition premises from 2nd to 12th February 2012.
Apart from being the Automobile sponsor of the exhibition, DIMO was
also the sole sponsor of VIP Transportation at the exhibition. The
entire event was a great success with DIMO receiving more than 250 TATA
product related inquiries from the exhibition.
Deyata Kirula sponsorship concluded a series of illustrious
sponsorships that DIMO undertook during the 2011/2012 financial year.
DIMO was the main sponsor of the Jaffna International Trade Fair 2012
(JITF) which was held at the Thurayappah Stadium from 20-22 of January
2012. This exhibition was organized for the third consecutive year and
is the largest exhibition that is held in Jaffna every year. DIMO
displayed their world class brand portfolio at this exhibition including
Mercedes-Benz passenger cars. Minister of Traditional Industries and
Small Enterprise Development Douglas Devananda inaugurated the trade
fair with the participation of Mayor Yogeswari Patkunarajah, Government
Agent Imelda Sukumar, FCCISL President Kumara Mallimaratchi and Council
General of India V. Mahalingam.
DIMO was the main sponsor of the Murunkan-Mannar 2011 - Agriculture,
Livestock Technology and Machinery Exhibition which was held on 12th and
13th November 2011, organized by Federation of Chambers of Commerce and
Industry of Sri Lanka (FCCISL), Mannar District Chamber of Commerce and
the Ministry of Industry and Commerce. The entire event was supported by
European Union and Oxfam.
Mannar Agriculture, Livestock, Technology and Machinery Exhibition is
the first such event to be hosted in Mannar, providing a unique platform
to the farming community in the district to explore new opportunities
available to advance their traditional agriculture and animal rearing
practices.
DIMO participated at the Batticaloa International Trade Exhibition
2011 (BITE) as the Main Sponsor, which was held from 7th to 9th October
2011 at the Weber Stadium Batticaloa. Minister of Economic Development
Basil Rajapaksa opened the Trade Exhibition while the event was
organized by Lanka Exhibitions and Conference Services, in partnership
with the Batticaloa District Chamber of Commerce under the guidance of
the National Enterprise Development Authority, an arm of the Ministry of
Trade and Commerce with the objective of further improving the living
standards of the people in the district by introducing modern
technology.
DIMO co-sponsored the first ever grand scale exhibition in
Trincomalee after the liberation of the North East Expo 2011, which was
held from 23rd to 25th September 2011 at the McHeyzer Stadium and the
adjoining grounds. Basil Rajapaksa Minister of Economic Development
declared open the exhibition and it was organized by the Ministry of
Agriculture, Animal Husbandry, Industries and Fisheries of the Northern
Province. This event was very important for DIMO, since plans are
already underway to open a branch in Trincomalee in a few months.
DIMO identifies these key events as important engagement points to
create brand awareness, promote products and solutions and to study the
needs of different customers to customize packaged solutions.
Such events allow DIMO to get closer to the rural masses and create
the first impression about the organization, which is very important
considering the vast portfolio of world class brands that DIMO has to
offer.
Moreover these active participations enable DIMO with their ongoing
network expansion plans by establishing positive public acceptance in
rural areas. |