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Brandix makes largest blood donation

Associates of top apparel exporter Brandix donated a record 2,277 pints of blood to the National Blood Transfusion Service (NBTS) in 2011, reiterating their continuing commitment to the community.

This is the largest blood donation by a single institution to the NBTS in 2011. Brandix was also the largest blood donator of 2010 according to the NBTS, and exceeded that year's contribution by 321 pints of blood in 2011.


Brandix Group HRM Sujith Jayasekera (left) receives the award of appreciation from Senior Consultant Transfusion Physician and Acting Director of the National Blood Transfusion Service Dr. Senarath Jayasekara.

In acknowledgement of the Group's contribution in 2011, an award of appreciation was presented by the NBTS to Brandix at a ceremony at which the country's largest apparel exporter pledged to continue its support with similar campaigns in the future.

Brandix has set itself a target of 2,500 pints of blood in 2012 through a series of donations at the Group's manufacturing facilities around the country.

Brandix Casualwear Ltd, Avissawella was the largest contributor to the campaign - conducted over a 10-week period from September to December 2011 at Brandix manufacturing facilities - with 168 pints, followed by Brandix Essentials Central Ltd, Rambukkana with 156 pints.

Over 100 pints of blood were collected at 10 locations where the campaign was held.

"These donations by the associates of Brandix reflect the strong commitment of the Group as a whole, to the needs of the community," said Brandix Group HRM Sujith Jayasekera.

"Many of our associates were extremely keen to support the campaign, more than in the past as indicated by the final result."

In another community initiative conducted parallel to the blood donation campaign, Brandix distributed more than 400 low-maintenance fluoride filters to families in the North Central Province after a series of health and water clinics to identify people at risk of renal failure due to poor quality drinking water.

More than 1,500 families in Anuradhapura, Polonnaruwa and Giritale were screened with blood tests and analysis of their drinking water, for this initiative.

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