RED to fuel fast paced lifestyles
PC Pharma the pharmaceutical subsidiary of PCH Holdings Limited has
launched RED (Revitalizing Exertion Drink) an energy drink with natural
core ingredients for health conscious consumers looking to invigorate
their daily life, be it in work or studies. This product will be another
milestone for PC Pharma after the launch of Celia, their increasingly
popular infant food line, in their diversification process aimed at
entering the FMCG category.
Speaking at the introduction of RED to the local market, Dilshard
Ikram, General Manager at PC Pharma stated "There are so many energy
drinks in the market today, and so many cheap imitations of the leading
brands being marketed everywhere. We want to offer consumers a safe,
more natural alternative with RED.
Thus we offer an energy drink backed by a definitive corporate entity
that consumers can depend on, and find confidence in."
RED differs from its main competitor products as it contains a more
natural formulation, predominantly fruit extracts, and Korean ginseng
-which is credited to be of the highest quality found in its kind- that
can avert many of the harmful side effects that can arise from
artificial colours and ingredients seen in other energy drinks.
It also contains no trans-fats which can cause indigestion, and have
other negative side effects, and provides energy predominantly through
fructose.
"Consumers nowadays lead a fast paced extremely demanding lifestyle
and are at the same time exceedingly health conscious.
They are looking for a healthy boost to their lifestyle.
That's where RED comes in, as the name entails it is a Revitalizing
Exertion Drink, and gives the consumers the boost to revitalize and
energize their lives.
RED is manufactured and packed in Korea under international quality
standards, and yet the brand itself is completely Sri Lankan," said
S.H.M Rishan the Chairman of PC Pharma.
PC Pharma is a subsidiary of PCH Holdings Limited and was recently
listed on the Colombo Stock Exchange.
PC Pharma represents offerings in drugs/bio medical devices/
nutraceutical / specialized medical and selected FMCG product markets in
Sri Lanka and its portfolio encompasses a wide variety of globally
sourced products.
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