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Wednesday, 25 January 2012

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RED to fuel fast paced lifestyles

PC Pharma the pharmaceutical subsidiary of PCH Holdings Limited has launched RED (Revitalizing Exertion Drink) an energy drink with natural core ingredients for health conscious consumers looking to invigorate their daily life, be it in work or studies. This product will be another milestone for PC Pharma after the launch of Celia, their increasingly popular infant food line, in their diversification process aimed at entering the FMCG category.

Speaking at the introduction of RED to the local market, Dilshard Ikram, General Manager at PC Pharma stated "There are so many energy drinks in the market today, and so many cheap imitations of the leading brands being marketed everywhere. We want to offer consumers a safe, more natural alternative with RED.

Thus we offer an energy drink backed by a definitive corporate entity that consumers can depend on, and find confidence in."

RED differs from its main competitor products as it contains a more natural formulation, predominantly fruit extracts, and Korean ginseng -which is credited to be of the highest quality found in its kind- that can avert many of the harmful side effects that can arise from artificial colours and ingredients seen in other energy drinks.

It also contains no trans-fats which can cause indigestion, and have other negative side effects, and provides energy predominantly through fructose.

"Consumers nowadays lead a fast paced extremely demanding lifestyle and are at the same time exceedingly health conscious.

They are looking for a healthy boost to their lifestyle.

That's where RED comes in, as the name entails it is a Revitalizing Exertion Drink, and gives the consumers the boost to revitalize and energize their lives.

RED is manufactured and packed in Korea under international quality standards, and yet the brand itself is completely Sri Lankan," said S.H.M Rishan the Chairman of PC Pharma.

PC Pharma is a subsidiary of PCH Holdings Limited and was recently listed on the Colombo Stock Exchange.

PC Pharma represents offerings in drugs/bio medical devices/ nutraceutical / specialized medical and selected FMCG product markets in Sri Lanka and its portfolio encompasses a wide variety of globally sourced products.

 

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