Sanjika Perera joins Serendib Leisure

Serendib Leisure appointed Sanjika Perera as Director-Projects and Business Development for the group's hotels with effect from January 9. An accomplished Chartered Marketer and FCIM, Sanjika Perera brings a wealth of experience in sales and marketing expertise earned in Sri Lanka and abroad, namely the United Kingdom. As Director-Projects, he will spearhead the Serendib Leisure Group's ambitious refurbishment and expansion plans.

His past track record reflects a dynamic career progression in diverse sectors such as FMCG, retail, B2B and Services sector, Branding, Marketing and General Management experience in the South Asia and Western Europe. He has a career spanning 17 years with local conglomerates such as Browns Group, Hayleys Group and joined HSBC Sri Lanka where he went on to become Head of Sales - Personal Banking. He was appointed Country Manager - Sri Lanka and the Maldives for Kodak Singapore PTE Ltd in 2005.

At this point in his career, Sanjika Perera made a decisive entry into the field of hospitality in 2008 as Director - UK and Ireland for Sri Lanka Tourism. Under his dynamic leadership, Sri Lanka Tourism UK won the CIM UK Marketing Excellence Awards 2010 in the hotels/leisure/tourism sector in the UK. Further, Sri Lanka Tourism UK office was shortlisted as one of the Best Tourist Board offices in UK by the Travel & Trade Gazette (TTG magazine) for two consecutive years (2009 and 2010).

Holding a Master of Business Administration (MBA) degree from The Postgraduate Institute of Management, Sri Jayewardenepura University. He also possesses a Postgraduate Professional Diploma in Marketing - CIM (UK) and an Advanced Diploma in Business Administration - ABE (UK).