Mobitel demonstrates mobile Augmented Reality

Mobitel showcased mobile Augmented Reality at the recently concluded Infotel 2011 Exhibition, organized by the Federation of Information Technology Industry of Sri Lanka (FITIS) in partnership with Ministry of Telecommunication and IT and ICTA.

Augmented Reality (AR) is an extension of Virtual Reality (VR) which primarily involves computer simulated graphics and sounds. The difference between the two is that VR consists of fully simulated environments while AR maps connect simulated graphic objects onto the real world images, acquired from the imaging device (camera) in real time augmenting virtual objects to the reality. AR can therefore enrich user experience by giving more visual appeal and detail to the viewer by augmenting virtual objects to the real images.

Partnering with a leading provider, in mobile Augmented Reality browsing, Mobitel is now well equipped to provide a wide array of AR services to its customers for the first time in Sri Lanka.

The demo is a feature rich AR browser was capable of extending dynamic services such as 360 degree panoramic views, location based services, Glue (3D object mapping on to real images), image and movie mapping in addition to many more services.