Ranjanas opens Rs 600 m 7 Stories mega mall
Sanjeevi Jayasuriya
With an aim to build a unique brand in fashion industry Ranjanas (Pvt)
Ltd opened its first branch 7 Stories with an investment of Rs 600
million in Wellawatte. Ranjanas 7 Stories will become a new brand in
local textile industry with the opening of this mega store where the
outlet is an elevation to a family store.
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Director D. Vigneshwaran. Picture by Saliya Rupasinghe |
“We will offer 7 Stories brand appealing to every family member going
beyond our specialization in bridal wear and sarees,” Ranjanas Director
D. Vigneshwaran said.
The 66 year old store in Pettah which caters to generations will be
Ranjanas main store and 7 Stories will cater to exclusive and high-end
customers as a trend setter, he said.
“We are looking at converting obligation in to an experience where
the 7 Stories will cater to different segments as each floor is
dedicated to one category of customers. More focus will be given to teen
segment,” Vigneshwaran said.
They will be targeting the Christmas season by promoting sales and
will have special offers including the introduction of a loyalty card
for long-standing customers to reward them more. The marketing strategy
is focused not only on product offering but service aspect too, he said.
Ranjanas will be working towards offering high-end fashion designs to
local consumers and discussions are currently underway with Indian
designers to provide exclusive fashion wear for the entire family.
The new store offers over 50 different fashion brands such as Louise
Phillippe, Van Heusen, 109 degrees F, Chemistry, AND, Allen Solly, Color
Plus, Ethos, Anita Dongre, Spikar, Crocodile, Adidas, Rayban, Vogue and
Montblanc. |
