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Tuesday, 6 December 2011

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Ranjanas opens Rs 600 m 7 Stories mega mall

With an aim to build a unique brand in fashion industry Ranjanas (Pvt) Ltd opened its first branch 7 Stories with an investment of Rs 600 million in Wellawatte. Ranjanas 7 Stories will become a new brand in local textile industry with the opening of this mega store where the outlet is an elevation to a family store.


Director D. Vigneshwaran. Picture by Saliya Rupasinghe

“We will offer 7 Stories brand appealing to every family member going beyond our specialization in bridal wear and sarees,” Ranjanas Director D. Vigneshwaran said.

The 66 year old store in Pettah which caters to generations will be Ranjanas main store and 7 Stories will cater to exclusive and high-end customers as a trend setter, he said.

“We are looking at converting obligation in to an experience where the 7 Stories will cater to different segments as each floor is dedicated to one category of customers. More focus will be given to teen segment,” Vigneshwaran said.

They will be targeting the Christmas season by promoting sales and will have special offers including the introduction of a loyalty card for long-standing customers to reward them more. The marketing strategy is focused not only on product offering but service aspect too, he said.

Ranjanas will be working towards offering high-end fashion designs to local consumers and discussions are currently underway with Indian designers to provide exclusive fashion wear for the entire family.

The new store offers over 50 different fashion brands such as Louise Phillippe, Van Heusen, 109 degrees F, Chemistry, AND, Allen Solly, Color Plus, Ethos, Anita Dongre, Spikar, Crocodile, Adidas, Rayban, Vogue and Montblanc.

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