HVA Foods opens HTC flagship outlet

HVA Foods (Pvt) Limited on Friday launched the flagship outlet of its Heladiv Tea Club (HTC) at the new shopping precinct at the former 'Dutch Hospital' building opposite the World Trade Centre.

The HTC has been designed to reflect sentiments of eras past as well as to respect the modern constraints of contemporary style. The HTC has a threefold concept, which encompasses being firstly a Tea Salon, a Dessert Bar and a Boutique. The objective is to provide customers with the ultimate consumer experience; to simultaneously indulge and inspire.

HVA Foods Chairman Rohan Fernando said, "There is something special about deciding to go out and enjoy a good cup of tea in a relaxed space and feel like the ambiance has been carefully molded to cater to your own expectations. HTC hopes to be a venue that people feel comfortable in and will want to bring their friends and colleagues to share their experience with."

Historically, tea orientated spaces have been more prevalent in most towns compared to coffee houses. However, in the recent past coffee has taken over as the frontrunner for being a more commercial beverage with countless franchises opening around the world. Despite this, tea has not lost its place as a favoured beverage amongst its loyal following.

"HTC also wishes to reintroduce the beauty of certain tea drinking rituals of the past that make the experience of its consumption and the feelings that it incites, with the public. We live in an age where health awareness is a major priority. Tea has many well-known healing properties, in addition to health benefits and it is important to HTC to promote good living and generate awareness around these factors," he said.