Textured Jersey's 'ethical' T-shirts to promote CSR at SLDF 2011
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Graphic Design student Diana George with her design for Textured
Jersey’s ‘ethical’ T-shirt.
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A unique community initiative that raises funds for a worthy cause
and promotes sustainability will be launched at the Sri Lanka Design
Festival (SLDF) 2011 by Textured Jersey Lanka (Pvt) Ltd.
Under this initiative, a limited edition of 500 'ethical' T-shirts
designed by Diana George, a second year Graphic Design student at the
Academy of Design (AOD), will be sold at the Sri Lanka Design Festival
by Textured Jersey, a leading producer of value-added knitted fabric, to
support the education of students living in the vicinity of the
company's manufacturing facility at Avissawella.
The front of the T-shirt portrays a stylised pigeon, the universal
symbol of peace and love, in a vivid combination of red, violet, green
and yellow while the back of the T-shirt features a tree, symbolic of
the wellbeing of the environment and society, in the same mix of colours
together with the Textured Jersey logo.
This 'ethical' T-shirt will be on sale from November 16 to 20 at the
AOD stall, during events of the Sri Lanka Design Festival.
Textured Jersey is the Official Fabric Partner of the 2011 Sri Lanka
Design Festival. "An important aspect of this community project, which
complements Textured Jersey's socially conscious and
sustainability-driven corporate agenda, is the effort to engage a wider
audience in the cause," a company spokesperson said. |
