Rainbow Pages launch ayurveda directory

"Our effort is to transform Sri Lanka into Asia's Miracle and in this context the contribution our ayurveda to this end is immense. Today, the whole world is directed towards this miraculous system of medicine that unifies man with nature and cures diseases of both the body and mind with the minimum side effects. We should make this our strength and harness its potential to increase tourist arrivals and thereby take the message of ayurveda to the rest of the world.

The commitment of the President to accomplish this aim is immense and is amply evident by his message in the Mahinda Chintanaya manifesto.

Therefore, to reap the maximum potential and harness its benefits, first we must give wide publicity to this first locally and then internationally," CEO, SLT Rainbow Pages, Malraj Balapitiya said.

Rainbow Pages, a subsidiary of the flagship telecommunication provider to the nation Sri Lanka Telecom, understood this important need and has taken steps to produce the directory to promote the ayurvedic concept in collaboration with the Ministry of Indigenous Medicine.

The major challenges in this context are promulgating the act of indigenous medicine, enhancing the standards of indigenous medicine currently practised in our country, optimizing research on indigenous medicine and the locally harvesting of all plant ingredients that are needed for the production of herbal medicines.

The collaboration between the Ministry of Indigenous Medicine and Rainbow Pages at a strategic time such as this is of paramount important in making this brainchild of the President successful.

Rainbow Pages is the directory information dissemination provider to the nation is a fully owned subsidiary of flagship telecommunication giant, Sri Lanka Telecom.

In addition to the printed directory SLT Rainbow Pages has taken steps to disseminate directory information through the latest cutting edge devices like the Directory CD, Rainbow Pages on WAP for mobile phone users and the www.rainbowpages.

Rainbow Pages annually releases directories in accordance with various themes of national benefit for the betterment of the nation.