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Friday, 21 October 2011

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Coca -Cola launches 'Minute Maid Apple' flavour

After successfully delighting consumers with the refreshing taste of Minute Maid Orange and Minute Maid Mango, Coca-Cola Sri Lanka launched the new Apple flavour under the Minute Maid brand umbrella.

The latest offering is refreshing apple juice-based drink and has been developed especially for consumers in Sri Lanka keeping in mind their taste preferences. Minute Maid Apple aims to provide consumers with an unmatched taste and the brand's innovative consumer proposition is best explained by the tagline - Jeewithayata Rasayak - Taste of Life.

Minute Maid Apple is being made available in 200 ml returnable glass bottles (RGB) at retail outlets across the island. The latest innovation after Minute Maid Orange and Minute Maid Mango is targeted at consumers across all age groups who desire great tasting options for a refreshing juice drink. The new Minute Maid Apple flavour is made out of choicest fruits and each flavour appreciates the love and fondness for fruits that consumers desire. Coca-Cola Beverages Sri Lanka Ltd Country Manager Patrick Pech said, "We have consistently been working to ensure best quality products for all our consumers.

Having established our juice credentials with the successful launch of Minute Maid Orange and Mango juice drinks, we are now launching the Minute Maid Apple flavour to offer more choices to the consumers who desire great-tasting beverages. The addition of Minute Maid Apple to our existing roster of juice brands not just adds to the company's footprint in the juice segment but also is an affirmation of our commitment to the juice business."

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