VEET launches "I AM YOU" campaign
Wishes for Miss Sri Lanka for Miss World 2011:
VEET launched the 'I AM YOU' campaign centered on Pushpika de Silva,
the current Miss Sri Lanka for Miss world 2011. The event was held at
Park Street Mews on September 29 amidst a gathering of distinguished
guests in the fields of beauty, music, film industry and business.
Miss Sri Lanka for Miss World 2011 Pushpika de Silva with the
VEET team |
The theme "I AM YOU" showcased the dreams and aspirations of every
Sri Lankan girl being fulfilled through one woman - Veet Miss Sri Lanka,
the reigning queen who represents beauty, intellect, passion and
philanthropic strength.
"The event was an ode to the power of the common woman who inspires
us everyday in every sphere of life - from home makers to corporate
czars. They are everywhere.
The evening was special as we collectively wished Veet Miss Sri Lanka
- 'good wishes' and supported her to go win the Miss World crown and
fulfill the dreams of the common woman" Reckitt's Managing Director
Rahul Murgai said.
The many invitees represented a cross section of the cream of the
country's talented people.
The evening flowed with grace and charm as the beautiful Pushpika was
welcomed in style befitting her title and encouraged with many heartfelt
wishes given by a few selected guests who stand out themselves and
anecdotes that kept the evening alive with meaning and emotion.
"The 'I AM YOU' campaign recognizes all women who have contributed in
bringing Sri Lanka into the limelight both locally and internationally.
Veet will continue its campaign throughout the final Miss World
pageant as a sign of its brand promise of promoting beauty and its
allied commitment to the 'I Am You' cause by being a platform to drive
inspiration for the aspiring women of our country" endorsed Reckitt's
Assistant Brand Manager for Veet Chrishankar Janathanan. |