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D'Divas brings haute couture to Cambridge Place

Dressing up Cambridge Place, Colombo 7 is a new arrival just around the corner from the Lionel Wendt.

The grand old Nuga tree at its threshold is symbolic of the root cause of D'Divas-supporting a green revolution that ties itself up with development and conservation in the Moneragala district. The all-new D'Divas offers discerning women much more than high-street fashion.

The exclusive designer label has made limited-edition wear affordable while making women feel they contribute to a worthy cause.

The store combines old-world charm with the ultra-modern designs worn by the mannequins staring out on to Cambridge Place. However, what immediately meets the eye of the traffic heading from the Flower Road junction past the Wendt turn-off is the enormous tree with its gnarled branches and roots swaying in the Colombo heat-breeze.

"In fact, you see the tree before you see the fashion boutique!", said a spokeswoman for D'Divas, " You find the tree and then you find us, and we believe that very much represents the intimate relationship we share with the environment in the backwoods of Sri Lanka", she said, referring to KumbukRiver, the sustainable tourism venture supported by D'Divas.

The fashion label and eco-lodge are both far-reaching arms of The 7th Frontier, a famously-maverick team of renowned brand strategists and communication solutions providers based in Colombo 7.

The D'Divas collection is created and produced at the in-house studio of the agency, giving it an edge in a market flooded with mass-produced imports. "Our mandate is to dress the habitat and dress yourself", said the spokeswoman, "Many of our customers believe that the elegance D'Divas offers perfectly compliment our sentiments regarding sustainable development", she said.