Daily News Online
   

Tuesday, 4 October 2011

Home

 | SHARE MARKET  | EXCHANGE RATE  | TRADING  | OTHER PUBLICATIONS   | ARCHIVES | 

dailynews
 ONLINE


OTHER PUBLICATIONS


OTHER LINKS

Marriage Proposals
Classified
Government Gazette

Panasonic, Softlogic launch 'Eco-friendly' home electronics



Softlogic Holdings PLC. Chairman and Managing Director Ashok Pathirage, Managing Executive Officer, Corporate Management Division for Asia and Oceania, Panasonic Corporation and Managing Director, Panasonic Asia Pacific Pte. Ltd. Yorihisa Shiokawa, and General Manager (Marketing Group), Corporate Management Division for Asia and Oceania, Panasonic Corporation Kazuhiro Yamanishi at the launch.

Panasonic together with Softlogic introduced at Cinnamon Lakeside Colombo, its new product lineup of energy saving home electronics as "Eco-friendly" products last week. The lineup includes 2011 new "VIERA Plasma TVs" and "VIERA LED LCD TVs" with high efficiency and superb contrast, "ECONAVI Washing Machine" which detects load conditions, making adjustments to the water level and washing time to minimize water and electricity consumption up to 40% and 45% respectively, and "Advanced Intelligent Inverter Refrigerator" which adjusts automatically to its optimal operation mode by analyzing the usage environment, resulting in up to 40% reduction in energy consumption.

The company also introduced ceiling fans, featuring the combination of innovative functionality and contemporary design, to the Sri Lanka market for the first time under the Panasonic brand.

Panasonic, which aims to become the No.1 Green Innovation Company in the electronics industry by 2018, the 100th anniversary of its founding, is proud to hold its first Eco Convention in Sri Lanka where there are rising demands for electricity due to the buoyant economy in the postwar reconstruction.

Panasonic Corporation Managing Executive Officer, Yorihisa Shiokawa - who co-hosted the launching event with Softlogic, said "I'm convinced that this beautiful Sri Lanka with six renowned world heritage sites will become the leading country of both economy and ecology in the region in the near future. Panasonic makes every effort to play the leading role in providing people with "Smart and Eco" lifestyles through its products and ideas for life."


Panasonic’s “Eco-friendly” products were launched amidst a dazzling performance by the dancers of the Prasadi Dance Academy.

He also emphasized the company's determination and capability of offering the new "Smart and Eco" lifestyles. "Contribution to the environment protection does not necessarily require special activities or efforts, but it can be done by choosing products or solutions that are friendlier to the environment." "Only Panasonic can provide total energy saving appliances for every household in their daily life and we will continue introducing No.1 energy saving products that overwhelm competitors and pave the way for realizing people's new Eco lifestyles."

"We will seek the state in which we create a better global environment as we grow our businesses," he said. Softlogic Holdings Chairman, Ashok Pathirage said "This is an immensely exciting time for us, both for Softlogic and Panasonic in Sri Lanka.

We are embarking on a fresh new initiative centring around Panasonic Eco products which will help safeguard our planet and introduce more harmonious consumer habits among our loyal customers.

The Panasonic Eco Convention is an ideal platform to showcase the technologically advanced range of Eco products we have introduced in all our stores to further enrich the quality of consumer lifestyles."

Panasonic Eco-friendly products are now available at all Softlogic Max and Softlogic showrooms located islandwide and their authorized dealers.

VIERA Plasma TVs


Models with a Panasonic TV at the launch.
Picture by Saliya Rupasinghe

VIERA Plasma TVs make the home entertainment experience much friendlier to the environment with a wide selection of cutting-edge enhancements.

Plasma TVs excel at bringing the enjoyment of the cinema into the living room. Conventional models, however, consume a tremendous amount of electricity and make it hard to achieve a eco-friendly household. VIERA Plasma TVs lessen the impact on the environment with long-lasting, energy-saving HD beauty of VIERA Plasma TVs. Well-known for their long-lasting display panels, VIERA Plasma TVs are defining the standard for energy savings and visual excellence in home theatres.

VIERA LED LCD TVs

The IPS panel found in Panasonic's LCD televisions utilizes a revolutionary LED backlight that dramatically enhances the contrast and viewing angle, in addition to providing incredible energy savings. This cutting-edge technology renders superb colour and deeper blacks, delivering a stylish slim body design.

ECONAVI Washing Machine

Experience the convenience of Panasonic's ECONAVI - the intelligent eco-sensor feature further reducing energy consumption in washing machines by up to 45%.

ECONAVI is the powerful new feature from Panasonic that uses high-tech sensors and precise control programmes to optimize appliance performance. ECONAVI will detect load conditions, making adjustments to the water level and washing time to minimize water and electricity consumption. With ECONAVI, the per load washing time can be reduced by up to 45%, power consumption by up to 45%, and water consumption by up to 40%.

As an additional function, the 3D Sensor Wash analyses the movement of the drum in its three dimensions, detecting the movement of the laundry in the machine and making adjustments to enable the laundry to tumble from the optimal position.

Advanced Intelligent Inverter Refrigerator

The new refrigerator from Panasonic uses the advanced intelligent inverter technology which achieved highest energy savings up to 40% in the industry while maintaining superior performance and protecting the environment. The inverter technology uses a microprocessor which cleverly detects the temperature inside the refrigerator.

Each time the temperature changes due to the door opening and closing or the amount of food stored, the information is precisely transmitted to the compressor to ensure that the refrigerator adapts power to maintain the optimum temperature, thus achieving the highest energy saving level.

The Inverter refrigerator also comes with innovative "Vegerator" design with easy-to-use centre position vegetable case for convenient storage of heavy, space consuming vegetables and fruits.

Softlogic is one of the leading, dynamic organizations in Sri Lanka today, having expanded and diversified into the key growth sectors of retail, healthcare, ICT, automobiles, travel and leisure, finance and insurance, holding authorized distributorships for some key global brand names. Softlogic today, employs over 5,000 people within its offices located in Sri Lanka, Singapore and Australia.

EMAIL |   PRINTABLE VIEW | FEEDBACK

Donate Now | defence.lk
www.apiwenuwenapi.co.uk
LANKAPUVATH - National News Agency of Sri Lanka
www.army.lk
Telecommunications Regulatory Commission of Sri Lanka (TRCSL)
www.news.lk
www.defence.lk

| News | Editorial | Business | Features | Political | Security | Sport | World | Letters | Obituaries |

Produced by Lake House Copyright © 2011 The Associated Newspapers of Ceylon Ltd.

Comments and suggestions to : Web Editor