Panasonic, Softlogic launch 'Eco-friendly' home electronics
Softlogic Holdings PLC. Chairman and Managing Director Ashok
Pathirage, Managing Executive Officer, Corporate Management
Division for Asia and Oceania, Panasonic Corporation and
Managing Director, Panasonic Asia Pacific Pte. Ltd. Yorihisa
Shiokawa, and General Manager (Marketing Group), Corporate
Management Division for Asia and Oceania, Panasonic Corporation
Kazuhiro Yamanishi at the launch.
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Panasonic together with Softlogic introduced at Cinnamon Lakeside
Colombo, its new product lineup of energy saving home electronics as
"Eco-friendly" products last week. The lineup includes 2011 new "VIERA
Plasma TVs" and "VIERA LED LCD TVs" with high efficiency and superb
contrast, "ECONAVI Washing Machine" which detects load conditions,
making adjustments to the water level and washing time to minimize water
and electricity consumption up to 40% and 45% respectively, and
"Advanced Intelligent Inverter Refrigerator" which adjusts automatically
to its optimal operation mode by analyzing the usage environment,
resulting in up to 40% reduction in energy consumption.
The company also introduced ceiling fans, featuring the combination
of innovative functionality and contemporary design, to the Sri Lanka
market for the first time under the Panasonic brand.
Panasonic, which aims to become the No.1 Green Innovation Company in
the electronics industry by 2018, the 100th anniversary of its founding,
is proud to hold its first Eco Convention in Sri Lanka where there are
rising demands for electricity due to the buoyant economy in the postwar
reconstruction.
Panasonic Corporation Managing Executive Officer, Yorihisa Shiokawa -
who co-hosted the launching event with Softlogic, said "I'm convinced
that this beautiful Sri Lanka with six renowned world heritage sites
will become the leading country of both economy and ecology in the
region in the near future. Panasonic makes every effort to play the
leading role in providing people with "Smart and Eco" lifestyles through
its products and ideas for life."
Panasonic’s “Eco-friendly” products were launched amidst a
dazzling performance by the dancers of the Prasadi Dance
Academy. |
He also emphasized the company's determination and capability of
offering the new "Smart and Eco" lifestyles. "Contribution to the
environment protection does not necessarily require special activities
or efforts, but it can be done by choosing products or solutions that
are friendlier to the environment." "Only Panasonic can provide total
energy saving appliances for every household in their daily life and we
will continue introducing No.1 energy saving products that overwhelm
competitors and pave the way for realizing people's new Eco lifestyles."
"We will seek the state in which we create a better global
environment as we grow our businesses," he said. Softlogic Holdings
Chairman, Ashok Pathirage said "This is an immensely exciting time for
us, both for Softlogic and Panasonic in Sri Lanka.
We are embarking on a fresh new initiative centring around Panasonic
Eco products which will help safeguard our planet and introduce more
harmonious consumer habits among our loyal customers.
The Panasonic Eco Convention is an ideal platform to showcase the
technologically advanced range of Eco products we have introduced in all
our stores to further enrich the quality of consumer lifestyles."
Panasonic Eco-friendly products are now available at all Softlogic
Max and Softlogic showrooms located islandwide and their authorized
dealers.
VIERA Plasma TVs
Models with a Panasonic TV at the launch.
Picture by Saliya Rupasinghe |
VIERA Plasma TVs make the home entertainment experience much
friendlier to the environment with a wide selection of cutting-edge
enhancements.
Plasma TVs excel at bringing the enjoyment of the cinema into the
living room. Conventional models, however, consume a tremendous amount
of electricity and make it hard to achieve a eco-friendly household.
VIERA Plasma TVs lessen the impact on the environment with long-lasting,
energy-saving HD beauty of VIERA Plasma TVs. Well-known for their
long-lasting display panels, VIERA Plasma TVs are defining the standard
for energy savings and visual excellence in home theatres.
VIERA LED LCD TVs
The IPS panel found in Panasonic's LCD televisions utilizes a
revolutionary LED backlight that dramatically enhances the contrast and
viewing angle, in addition to providing incredible energy savings. This
cutting-edge technology renders superb colour and deeper blacks,
delivering a stylish slim body design.
ECONAVI Washing Machine
Experience the convenience of Panasonic's ECONAVI - the intelligent
eco-sensor feature further reducing energy consumption in washing
machines by up to 45%.
ECONAVI is the powerful new feature from Panasonic that uses
high-tech sensors and precise control programmes to optimize appliance
performance. ECONAVI will detect load conditions, making adjustments to
the water level and washing time to minimize water and electricity
consumption. With ECONAVI, the per load washing time can be reduced by
up to 45%, power consumption by up to 45%, and water consumption by up
to 40%.
As an additional function, the 3D Sensor Wash analyses the movement
of the drum in its three dimensions, detecting the movement of the
laundry in the machine and making adjustments to enable the laundry to
tumble from the optimal position.
Advanced Intelligent Inverter Refrigerator
The new refrigerator from Panasonic uses the advanced intelligent
inverter technology which achieved highest energy savings up to 40% in
the industry while maintaining superior performance and protecting the
environment. The inverter technology uses a microprocessor which
cleverly detects the temperature inside the refrigerator.
Each time the temperature changes due to the door opening and closing
or the amount of food stored, the information is precisely transmitted
to the compressor to ensure that the refrigerator adapts power to
maintain the optimum temperature, thus achieving the highest energy
saving level.
The Inverter refrigerator also comes with innovative "Vegerator"
design with easy-to-use centre position vegetable case for convenient
storage of heavy, space consuming vegetables and fruits.
Softlogic is one of the leading, dynamic organizations in Sri Lanka
today, having expanded and diversified into the key growth sectors of
retail, healthcare, ICT, automobiles, travel and leisure, finance and
insurance, holding authorized distributorships for some key global brand
names. Softlogic today, employs over 5,000 people within its offices
located in Sri Lanka, Singapore and Australia. |