SilverNeedle Hospitality launches with new acquisition

To create Asian travel revolution:

SilverNeedle Hospitality, a new integrated management, development and investment hospitality company, launched in Asia this week. Founded by the Nadathur Group along with a group of prominent industry veterans, SilverNeedle is rolling out a portfolio of hotels focused on mid-upper scale properties in key destinations across Asia.

The company started its growth plans with the acquisition of Australia-based Touraust Corporation’s Constellation business. The acquisition portfolio includes over 60 hotels in Australia and New Zealand including Australis Resorts and Hotels, Country Comfort brands and the Sundowner Motels brands in New Zealand.

SilverNeedle Hospitality President Bill Black, “With our vision to be a leader in Asian hspitality and to be a company with substantial scale, we have started our business with the acquisition of Constellation Hotels. This acquisition gives us a great platform to launch our new brand, NEXT Hotels and Resorts. Constellation with its operating expertise, know-how and insights, gained in the mature tourism market of Australia will be of great benefit to our new company.” SilverNeedle Hospitality will be launching its portfolio of hotels and resorts through strategic investments, development and management.

The portfolio will be focused on the mid-upper scale segment, in key urban and resort destinations across Asia. This recognizes an opportunity to capitalize on the rising number of newly affluent, middle-class travelers into and within Asia. Business and leisure travelers will soon be able to look forward to unique levels of Asian hospitality in key destinations in China, Vietnam, Thailand, Indonesia, India and Sri Lanka.

SilverNeedle Hospitality’s flagship brand will be called NEXT Hotels and Resorts. NEXT Hotels are tailored for the modern ‘Road Warrior’ and purposely designed to optimize the guest’s use of time on their business travel while NEXT Resorts will be a more family-centric offering for those travelers who seek out a time to relax as well as enjoy authentic cultural experiences. NEXT Hotels and Resorts are designed to deliver the next generation of Asian hospitality; that guarantee an effortless stay, all the time, anytime, every time.

SilverNeedle Hospitality will continue to add to its current portfolio by scouting for hotels that fit its growth plans of over 10,000 rooms in five years. The group plans to invest and develop green-field, brown-field and operating hotels in the region.

SilverNeedle Hospitality has already set up its headquarters in Singapore as well as regional offices in Bangkok, Mumbai and Sydney and plans to open an office in China in early 2012.