Nexus to promote loyalty card aggressively

Sanjeevi JAYASURIYA

Sri Lanka's premier loyalty programme by Nexus Networks (Pvt) Limited, a John Keells Group company plans to aggressively promote Nexus loyalty cards through 'Making a difference is what we do best' and by adding value to the customer base.

The promotional campaign will be launched under the theme giving more value to customers and ensuring partners the true loyalty. The campaign will help Nexus merchants to add value while providing huge opportunities to improve sales volumes, JKH Group Executive Vice President and Retail Sector Head Roshanie Jayasundara Moraes told Daily News Business.

"We have come a long way and many plans are in the pipeline.

The recent promotions have been a huge success and we intend offering more value driven opportunities to our loyal customers.

The merchants will be geared for efficient customer relationship management," she said.

The promotions will be based on two cartoon characters, Nexsy and Skoose, where they will be playing the role of 'Customer Devotions Manager' and 'Super Duper Offers Manager'.

Since 2010, the Nexus loyalty customer base had increased by 20,000 recording a high growth rate during the last three to four years.

The pioneer loyalty card has over 80,000 members up to date and looking to widen its base by gearing itself to revolutionize the loyalty industry by bringing in a face to its services.

Nexus has in a very short time span re-invented the loyalty card landscape in Sri Lanka and expects to gain better mileage through the latest addition by further strengthening the customer relationship.