Otara featured in Swarovski's 'Gem Visions India'
Swarovski, the benchmark global brand in the crystal industry which
is equally reputed in the area of fine and crafted gemstones, invited
ODEL CEO and Founder Otara Gunewardene to design a piece of jewellery of
her choice and participate in its special edition of the "Swarovski Gem
Visions 2012" trend book.
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ODEL CEO
and Founder Otara Gunewardene is presented with a Swarovski
Star in appreciation of her design. |
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The bracelet designed by Otara
modelled at the launch of Swarovski ‘Gem Visions India’. |
This special edition titled "Gem Visions India" was put together with
the aim of 'pushing the boundaries of concept, form and ornament, to
challenge the conventions and cliches of traditional jewellery."
Gunewardene said "I was honoured to have received the invitation from
Swarovski to be a part of this revolutionary trend and design book, and
to represent Sri Lanka."
Her final design, produced by Colombo Jewellery Stores, one of Sri
Lanka's leaders in the trade, was a 24 Carat Gold Bracelet themed
"Incredible."
Delicately fragile but traditionally strong, the piece was
intricately set with champagne and white crystals, and inspired by
'Beeralu' a hand woven lace produced in the southern regions of the
island.
The book launch was held on Sunday August 7 at the Renaissance Hotel,
Mumbai and followed by a fashion show featuring Bollywood actresses and
supermodels like Shriya Saran, Celina Jaitely, Urvashi Sharma, Giselle
Monteiro and Tansiha Mukergee.
"Swarovski Gem Visions" was formulated to stimulate creativity and
originality in design and manufacture, and to influence the jewellery
industry.
In keeping with its thinking, select designers were invited to
contribute with their innovative designs which would reveal new trends
and directions for 2012.
The Swarovski brand was founded in 1895 by Daniel Swarovski, a
Bohemian inventor and visionary who moved to the village of Wattens,
Tyrol in Austria with his newly invented machine for cutting and
polishing crystal jewellery stones.
Today Swarovski has become the world's leading producer of
precision-cut crystals for fashion jewellery, branching out recently
into lighting, architecture and interiors.
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