CIM Conference today

The 11th Annual Conference of the Chartered Institute of Marketing (CIM) Sri Lanka Region will be held today and tomorrow at the Cinnamon Grand Colombo.

The event which focuses on propagating marketing expertise through prominent marketing gurus brings together marketing professionals, both locally and internationally.

Sri Lanka Telecom has joined CIM Sri Lanka Region as the Strategic Partner of the Annual Conference for the 11th consecutive year. The tie-up was announced at a ceremony held on August 1, 2011 at the Sri Lanka Telecom Head Office.

The Conference will be inaugurated today evening at the Atrium Lobby Cinnamon Grand Colombo and the chief guest will be Cargills (Ceylon) PLC Chairman Ranjith Page and keynote speaker Prof Malcolm McDonald, Emeritus Professor, Cranfield School of Management, Cranfield Bedford and Chairman, Brand Finance PLC, who will speak on "Marketing past, present and future."

The Technical sessions will be held on Wednesday, August 17 from 8.30 am onwards at the Oak Room, Cinnamon Grand Colombo.

The theme of this year's Annual Conference is "Emerging themes in marketing" which will be addressed by a panel of eminent speakers from both local and international backgrounds, who will share expertise they have gained through the years.