ADVERTORIAL

CBL commences new financial year with ‘Domination 2’

CBL Chairman Mineka Wickramasingha, CBL Deputy Chairman Ramya Wickramasingha and CBL Group Director and Sales and Marketing Head Nandana Wickramage with star distributor Roland Fernando.

Ceylon Biscuits Limited (CBL), conducted their annual dealer convention and Star Awards ceremony at The Water’s Edge, Battaramulla, recently. During the ceremony it was revealed that the company has recorded a 25% sales revenue growth during 2010/11 financial year. This ceremony was conducted under the patronage of CBL Chairman Mineka Wickramasingha.

The objective of the dealer convention and the Star Awards Ceremony is to evaluate and appreciate the contribution of the Company’s field sales force and distributors towards the progress of the organization during the previous financial year.

Out of three star sales representatives selected from the three main brand categories of CBL, namely, Munchee Biscuits, Ritzbury Chocolates and Tiara Cakes, Samaposha and Lanka Soy, Nayana Prabodha was selected as the overall Star of CBL for 2010/11 financial year. Nayana Prabodha is the sales representative for Samaposha and Lanka Soy for Ambalantota. Pushpakumara Kodituwakku from Nikaweratiya was selected as the best sales representative for Ritzbury Chocolates and Tiara Cakes while Lakshantha Kurukulasooriya from Haliela was adjudged as the best sales representative for Munchee biscuits. Best junior sales star was Sampath Dayaratne from Matale who represents Munchee biscuits.

In addition to the awards, sales staff promotions were also announced at the event.

CBL Chairman Mineka Wickramasingha presenting the Gold award to Nayana Prabodha, who was adjudged ‘CBL Star.’

Roland Fernando of KRS Traders received a special gold award from Mineka Wickramasingha in appreciation of his 20-year continuous affiliation with CBL, making him a member of the exclusive 14-member team of gold award winners for distributor category.

New goals and targets were revealed for the brands after evaluating their performance during the last financial year. The awards that were secured by CBL during the last financial year were formally presented to the Board of Directors during the ceremony and among these were the awards Munchee and Ritzbury received during the World Brand Congress programme held in India and the SLIM Brand of the Year Gold award conferred to Munchee in 2010.

CBL Chairman Mineka Wickramasingha addressing the gathering said “CBL always aspires to produce biscuits with high medicinal and nutritional value for its customers.

As a result of diligent research and development work, we managed to launch “Munchee Kotalahimbutu” biscuits to the market recently and this is a first in the world. In addition to this, we have also introduced Munchee Kurakkan Crackers and Karapincha Crackers to the market, as they contain high nutritional and medicinal value.

CBL Group Director and Sales & Marketing Head Nandana Wickramage unveiling the marketing theme `Domination 2’ for the on-going financial year said, “We conduct this convention to encourage and felicitate our sales force and distributor network, annually. When an organization’s workforce is well composed as a strong team, any challenge can be conquered and any goal can be achieved. We aspire to further strengthen our market position in this financial year with our new theme.”

Harcourts to join Lotus Herbals, India

Ramani KANGARAARACHCHI

Ahamed Rheyas

A leading pharmaceutical company in the country Harcourts Private Limited will join with Lotus Herbals in India with an investment of Rs100 million in the near future. Lotus Herbals is also a familiar brand of cosmetics in India and Harcourts will introduce its skin and hair range in Sri Lanka in the first phace. Thereafter they will introduce the salon range and colour cosmetics.

Harcourts Chairman Ahamed Rheyas said for this will pave the way to create over 100 employment opportunities for Sri Lankan people islandwide in the fields of marketing and distribution.

He said over the last nineteen years the company has developed its infrastructure immensely and the sprawling warehouse has the capacity to handle the next five years growth plans. State-of-the-art corporate offices fully wired with modern technological gadgetry are inter-linked to the nerve centre in Colombo - Harcourts Tower. Their marketing team numbering more than 200 well trained marketing personnel have earned praise from medical professionals and other patrons for their etiquette, presentation skills and customer orientation.

He said Lotus Herbals will transform the cosmetics and personal care products market in Sri Lanka with its innovative and totally natural products.

Lotus Herbals President SP Maitra and some leading advisers will be visiting Sri Lanka for the launch.

AVIVA NDB wealth planner becomes flag bearer for Sri Lanka at MDRT

Anuranga Perera at MDRT

AVIVA NDB Wealth Planner Anuranga Perera was able to proudly wave Sri Lanka’s National flag at the Million Dollar Round Table (MDRT) this year when he participated at the flag ceremony that opened the prestigious conference at Atlanta, USA recently. Anuranga is attached to the Chilaw Regional Office and was the participant chosen to be Sri Lanka’s flag-bearer.

This year the highest number of qualifiers from a single insurance company were the 71 Wealth Planners from AVIVA NDB Insurance who met the stringent criteria required to attend the five-day conference at MDRT, the world’s most prestigious event for life insurance sales professionals.

The Million Dollar Round Table (MDRT), the premier association of financial professionals, is an international, independent association of more than 31,500 members, from over 80 countries. MDRT members demonstrate exceptional professional knowledge, strict ethical conduct and outstanding client service. MDRT membership is recognized internationally as the highest standard of sales excellence in the life insurance and financial services business.

World-class equipment from DIMO

Maga Neguma Finance General Manager Premaratne accepting a key from DIMO Construction Machinery General Manager Chaminda Ranawana. Maga Neguma Administration DGM Major Abey Adhikari and Komatsu Product Service Support Head Shanthilal de Alwis look on.

The construction machinery division of Diesel and Motor Engineering PLC (DIMO) traded five units of Komatsu Motor Grader GD511A-1 machines, a world-class construction and mining equipment to Maga Neguma Road Construction Equipment Co (Pvt) Ltd recently.

Maga Neguma, a company engaged in road development and construction, will use the machinery for the development of highways and roads especially in the Northern and the Eastern areas of Sri Lanka.

The Komatsu GD511A-1 is a world famous construction machine due to its proven reliability and high performance recognized amongst the highly demanding construction spheres around the globe. Backed by the excellent after-sales services provided by DIMO the heavy vehicle has become a favoured choice within many leading construction companies in Sri Lanka such as Maga Neguma.

Komatsu is an international leader in the field of construction and mining equipment. The company upholds “Quality and reliability” as the most important management policy and is resolutely committed to providing safe, innovative products and services that best meet the needs and expectations of its customers around the world.

In addition to the Komatsu Motor Grader, Maga Neguma Road Construction Equipment also purchased four Komatsu PC200-8 excavators and ten BOMAG BW161ADH-4 road rollers from DIMO previously.

Triangle tyres in Sri Lanka:

Tradesmann appointed sole distributor

Tradesmann SL (Pvt) Ltd was recently appointed as the sole distributor for Triangle tyres in Sri Lanka. With over Rs 50 million invested into this venture, Tradesmann’s sole distributorship of Triangle Group Co., Ltd’s tyres came into effect this month.

“Being appointed the agent for Triangle tyres is certainly an honour. Tradesmann was an agent for Triangle’s tyres from 2004 to 2009, and we now have renewed this relationship and are very proud of it. Triangle tyres are the best in the market, and now that it’s back in the market, this makes it the top product available,” said Tradesmann Tyres Commercial Manager Wijethunga.

Under the sole distributorship, Tradesmann will be selling a variety of Triangle tyres including passenger vehicle radial tyres, dual purpose vehicle radial tyres and commercial vehicle radial tyres.

“When Tradesmann took on the Triangle brand in 2004, the brand was barely recognized in the local market. Triangle also didn’t have a stable agent to promote the brand. Once we took over, we took huge efforts to make it the number one tyre in the market, and we were successful. We had to discontinue being the agent for Triangle in Sri Lanka due to their open market policies introduced in 2009. However Triangle is back with Tradesmann and we are extremely delighted,” said Tradesmann’s Brand Manager for tyres Tharanga Witharana.

“With the entry of Triangle tyres into the local market, consumers will be able to purchase tyres that are renowned for their superior quality and comfort,” Wijethunga said.

Apart from Triangle, Tradesmann is also the distributor for Durun, Maxtrek, Safe Holder, Sportrak, Permanent, Modi and BKT tyres.

Founded in 1956, Tradesmann counts over 50 years in the manufacturing, trading and distribution sectors. The company has one of the largest distribution networks in the country and is well-recognized for its unique door-to-door service.