Global management visits A & E Lanka

Visits by three top management representatives of American & Efird Inc. (A&E) have laid the groundwork for a new phase of expansion for A&E Lanka (Pvt) Ltd., the Brandix Lanka subsidiary manufacturing world class sewing and embroidery thread.

The visits within the past five months by President Fred A. Jackson, Sales and Operations Executive Vice President John Leslie Miller and Vice President International Operations Robert Hallett at American and Efird Inc., were primarily to evaluate potential for expansion of A&E's operations in Sri Lanka to cater to increasing demand and new opportunities in the market, the company said.

"The resurgence of the apparel sector and anticipated further strengthening presents possibilities and challenges for A&E Lanka," A&E Lanka CEO Janaka Gamage said. "The three visits to provide expert guidance to leverage these opportunities to their potential underlined the commitment of A&E to its local operations. This also enabled the parent company to assess firsthand the readiness of the operation to keep pace with the latest developments in the industry," he said.

He said that as a result of recent developments, speed of delivery to market and flexibility of all aspects of the production process to meet challenges posed by the apparel sector are key areas of focus.

During his visit Fred A. Jackson was also a guest at a unique fashion show, 'Realising Our Dreams Together' co-produced by A&E Lanka and the Textile and Clothing Technology Department of Moratuwa University.