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Google goes social with Facebook rival

Google, the king of Internet search but a bust on the social front, launched its rival to Facebook on Tuesday, a social networking service called Google+.

“Online sharing is awkward. Even broken. And we aim to fix it,” Google’s senior vice president for engineering Vic Gundotra said in a blog post about the long-awaited social networking initiative from the Internet giant.

Unveiling Google+, Gundotra stressed the ability it gives users to separate online friends and family into different “Circles,” or networks, and to share information only with members of a particular circle. “We’d like to bring the nuance and richness of real-life sharing to software,” he said. “We want to make Google better by including you, your relationships and your interests.”

One of the criticisms of Facebook is that updates are shared with all of one’s friends unless a user has gone through a relatively complicated process to create separate Facebook Groups. “Not all relationships are created equal,” Gundotra said. “So in life we share one thing with college buddies, another with parents, and almost nothing with our boss.

“The problem is that today’s online services turn friendship into fast food - wrapping everyone in ‘friend’ paper - and sharing really suffers,” he said. AFP

 

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