ADVERTORIAL

Triad Team wins 'Young Lions'

Heads to Cannes 2011 :

The winners of Sri Lanka's Young Lions - Print competition Ruani Wijenaike and Chanuka Wijesinghe of the Triad Team will be leaving to France shortly to compete against the world's best young advertising talent at Cannes International - Young Lions Competition 2011.

Chanuka Wijesinghe and Ruani Wijenaike with the certificate

Winners of the Young Lions Competition were announced by the representative of Cannes Lions International Festival in Sri Lanka - The Metal Factor, at the Green Chillies Fest held at the Taj Samudra in Colombo.

From the nine teams that participated representing leading advertising agencies of the country, the art-copy team from Triad won the print category in the local leg of the competition which has enabled the team to participate at the Cannes Advertising Festival 2011. This year, the brief came from the Daily News, the only English government owned newspaper in the country. The task set for the young creatives was to convince the target audience that the newspaper is unbiased and delivers real stories.

Triad's creative campaign was based on the idea that the Daily News "tells it like it is" and gives the reader the Bare facts.

Commenting on their win, the ecstatic team from Triad said: "We are so thrilled to have won locally so that we have an opportunity to really fly the Sri Lanka flag at a global forum.

"Our credo 'Sri Lanka Can' will inspire us to give it our best shot, when faced with tough competition from highly talented young creative minds from around the world. We know a Sri Lankan team is yet to win this prestigious competition at Cannes, the world's most prestigious creative awards and that gives us courage to really strive for excellence."

Triad, committed to be an inspiration to local agencies that are committed to raise the bar of creative excellence in Sri Lanka sees this achievement as a great opportunity to invite bright young minds to join the industry.

It is only through the infusion of next generation leadership that the Sri Lankan ad industry can move on to a global playing field. The chance to compete at Cannes Young Lions is undoubtedly a step in the right direction and a rewarding opportunity for the new generation of ad professionals of this country.

SEC to telecast live television series on Rupavahini

In keeping with their mandate of developing the Sri Lankan capital market and in line with one of their strategic goals to facilitate the widening and broadening of the investor base, the Securities and Exchange Commission of Sri Lanka (SEC) will be conducting a live television series on Rupavahini to imparting knowledge on the benefits of capital market investments to all segments of society.

The SEC believes that investors should have the basic knowledge in making their investment decisions and the SEC is committed to create awareness on the capital market and thereby ensure that the benefits of investing in the capital market trickle down to the masses.

This live TV series, titled Prathilabha will be telecast every Sunday on Rupavahini from 10 a.m. to 11 a.m. commencing June 5. This will be conducted in Sinhala. The programme will be in the form of studio discussions and interviews and feature prominent professionals from the securities industry.

The series will cover a wide spectrum of topics ranging from investing in the stock market, unit trusts, debt market and regulation as well.

The discussions will be conducted in an easy to understand manner to enable first time investors to derive the full benefit of the programme.

The programme will have a dedicated hotline to enable viewers to ask questions and each programme will feature a quiz.

The winner of each week's quiz will be entitled to invest in the stock market to the value of Rs 50,000.

This prize money will be sponsored by the stock broker firms.

Strong public support for Ceylinco Healthcare Centre’s ‘Health Walk’:

Invites public to undergo health checks in June

A large crowd of health conscious people came together in Colombo last week to walk in support of a campaign to promote prevention as a more economical alternative to curing health problems.

Organised by the Ceylinco Healthcare Centre as a precursor to its Health Screening Month programme in June, the walk culminated with a health camp at which participants received free health checks.

These checks included tests for blood pressure, blood sugar, body mass, vision, height and weight. Participants also received free medical advice from doctors.

As part of its month-long initiative to promote early detection, the Ceylinco Healthcare Centre has introduced three special screening packages in June.

Expolanka upgrades lentils splitting plant

Expolanka Commodities (Pvt.) Ltd., Expolanka Holdings' import and entrepot trading arm, upgraded its lentils splitting plant due to an increasing demand both locally and internationally, in the first phase of its expansion drive.

The first round of expansion plans, amounting to a $ 350,000 upgrading of the plant, now gives Expolanka Commodities a fully automated lentils splitting plant.

Lentils

The plant, located in Wellampitiya underwent a complete expansion, to meet the demands, including the addition of a state-of-the-art colour sorting machine, with a capacity of 200MT per day. Expolanka Commodities is currently the third largest importer of red lentils in the country.

Expolanka Commodities, Chief Operating Officer, Azmy Mohideen said, "The demand, both locally and globally has been huge - which led us to decide to upgrade the lentils splitting plant. The $ 1m expansion is certainly a move in the right direction, giving us the opportunity to cater to more local market needs as well as the same internationally."

Established in 2002, the Expolanka Commodities lentils splitting plant started off small; at its very own premises in Wellampitiya, with very basic splitting machinery - and now has a capacity of 200 MT per day. The plant produces red split and whole processed lentils as well as yellow lentils, both of high quality raw materials which, are imported from Australia and Canada.

In the market, Expolanka Commodities markets the lentils from its plant under a few brand names, including 'Expo Gold', 'Pure Earth', 'Classic' and 'Expo Yellow Lentils'.

Speaking further on the company's future moves, Mohideen said, "We certainly have plans of adding more production lines at the lentils splitting plant, but that's a plan we'll keep for phase two of the expansion. Currently, we are focused on meeting the current demands, and improving the quality of products we market. We will possibly also look at marketing consumer packing as well." Expolanka Commodities was established in 1980, importing and trading agricultural commodities such as dates, onions, garlic, coriander, dried fish, canned fish and wheat flour apart from lentils. The company is also one of the largest importers of sugar into Sri Lanka.