PCH makes it to Top 50 in Lanka's Most Valuable Brands

PC House made it to the Top 50 in Sri Lanka's Most Valuable Brands for 2011.

In the recently published list of Sri Lanka's Leading Brands, conducted by Brand Finance Lanka and Media Services, PCH debuts as the best rated ICT company making it into the league of most valuable brands in the country, where companies are valued on performance, accountability, and transparency.

S.H.M. Rishan and Sarath Wikramanayake.

The PCH building

PCH Chairman S.H.M. Rishan said this is a great achievement for them to make it to the Top 50 as Sri Lanka's Most Valuable Brands.

"Judging by this achievement, we can proudly say that the PCH promise to extend cutting-edge ICT innovation across the island has made an impact in the industry and in the mindset of the people we serve," he said.

Brand Finance is an international leader in quantifying and leveraging the value of intangible assets. With 23 offices worldwide, the Sri Lankan joint venture commenced operations in 2003. The focus on the key areas and the selection process includes valuation, analytics, strategy and transactions. Some of the newcomers on this year's list, referred to as the 'new brigade' have been identified because of their landmark IPOs as well as their aggressive and proactive marketing and branding strategies, and transparency in corporate performance.

As the market leader, PCH has maintained aggressive financial performance on the heels of the hugely successful IPO. This was in line with the company's strategic corporate re-branding, the branch expansions including the opening of its popular 9 to 9 showroom, the setting up of procifinity to cater to outsourcing requirements of local and overseas based enterprises, and Greenwich that specializes in designing, developing and implementing enterprise systems for medium to large-scale companies by providing the latest technology in support of global business strategies.

Rishan said they are constantly finding ways of expanding businesses by driving IT innovations through corporate and retail market segments. We remain focused in offering quality solutions and products, and strive to maintain a reputed customer care and after sales service," he said.

Director Sarath Wikramanayake said, they have come from humble beginnings and notched a place in this prestigious list amongst some very important brands.

"This proves that our strategies have worked well and we can be proud of who we are," he said. PCH is the new corporate brand identity for PC House PLC which was recently listed on the Colombo Stock Exchange.