Mobitel set to increase profits
All base stations 4G LTE compatible:
Sanjeevi JAYASURIYA
Mobitel is expecting to better its performance and recording profits
surpassing last year’s net profit of Rs 1.5 billion. Mobitel contributed
40 percent in terms of revenue for the Group and 45 percent in operating
profits in 2010.
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Suren J.
Amarasekera |
Mobitel recently demonstrated 4 G/LTE as the first not only in Sri
Lanka but in whole of South Asia to demonstrate the capabilities of the
LTE enabled services.
The infrastructure in the present expansion numbering 1,000 base
stations has 4 G/LTE capability. This was possible due to the foresight
of the pragmatic Mobitel Board and our future investments in mobile
broadband infrastructure will continue to harness the very latest in
mobile technology, Mobitel CEO Suren J. Amarasekera told Daily News
Business.
“With the fast development initiatives taken by the Government to
propel Sri Lanka as a regional hub, there will be significant demand for
ICT infrastructure. This has opened new opportunities for mobile
operators to grow. The telecommunication industry performance is
creditable considering the level of technological advancement,” he said.
Sri Lanka is ahead of the region in terms of telecommunication
technology adaptation for which the Telecommunication Regulatory
Commission of Sri Lanka deserves commendation.
The industry has outperformed many similarly situated countries in
terms of penetration, price and coverage. The local industry players are
moulded towards profitable growth despite lack of scale locally but by
wisely adopting technologies that realizes global scale economies -
4G/LTE is yet another step in that direction.
The biggest challenge in offering 4G/LTE service immediately to the
customers is the non availability of terminal devices at an affordable
price in the global market. Mobitel is ready to make 4 G services
available to customers when the terminal devices are available at an
affordable price level.
Mobitel covers over 70 percent of the population with 3.5 G services
and over 95 percent of the population with GSM at present. Further 3G
coverage and capacity expansion is in progress with the present network
expansion project. The challenge for the Regulator is to allocate and
assign frequencies as there are multiple choices that are being pursued
by different quarters globally. “Our adoption of 2.5G/3.5G/4G and the
likes is robust considering that these various technologies have built
in backward compatibility . The operators are mindful to enable users
the flexibility to adopt the technology based on their needs and
affordability,” Amarasekera said.
“Smart devices are taking the center stage at present and we are
mindful of the strategies that we would want to pursue based on best
interests of the consumer and the shareholders. The telecommunication
industry being ahead of the curve and a pivotal sector, ICT adaptation
will act as a catalyst to make doubling the per capita income. We are
looking at increasing customers while being profitable. This, we will
achieve by offering value enriching propositions to customers while also
ensuring a return to our share holders’ investment,” he said.
“We are focusing heavily on the North and the East by providing
continuous coverage and capability and offering the high speed data
capability with 3.5G infrastructure that will be 4G/LTE ready. Mobitel
is guided towards offering services that are relevant and that are best
for each of the markets that it operates in. Hence, Mobitel strategy in
technology innovation is driven by value innovation based on customer
needs and wants and dreams.
In addition to the human communication needs that had remained
dominant, Mobitel envisages an appreciable growth in machine to machine
communication that will fast become common place over the next years to
come,” Amarasekera said.
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