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Wednesday, 30 March 2011

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Foreign companies keen to invest here

Mainstreaming Tourism in the Media:

Several foreign companies have shown their interest in investing in Sri Lanka, Pacific Travel Association Chairman H Cooray said.

He was speaking at the Inauguration of the 23rd joint meeting of the United Nations World Tourism Organization (UNWTO) commission for South and the UNWTO commission for East Asia and the Pacific ; and UNWTO conference on Mainstreaming Tourism in the Media. Cooray said the media can play a role in sustainable tourism while it can also sell a destination.

"The momentum in Sri Lanka started with the end of the war. We wouldn't be here today if the conflict was still going on. I have seen progress in the East. Roads are developing fast. The confidence of the tourism industry is blossoming. We need tourism to show how friendly our people are. We want our tourism to show how beautiful our country is," he said.

UNWTO Secretary General Dr Taleb Rifai said that the world has seen a turbulent decade starting from September 11.

"Domestic tourism is a very important activity. People getting to know their country is important. Inter-regional activities are important. Another important fact is the emerging of human activities such as cricket and the commonwealth games. Year 2011 promises to be a globally important year. The challenges are there but we must be optimistic," Dr Rifai said.

"Media had done a lot in the world to promote tourism. Media puts a lot of pressure on the tourism industry to improve and develop their value system," said Sri Lanka Tourism Chairman Dr Nalaka Godahewa.

 

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