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Wednesday, 9 March 2011

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Pride and patriotism!

Composing tunes to hail ICC World Cup 2011:

Romesh Kaluwitharana and Manjula Kumari in the Dialog cricket song

The national flag is an emblem of pride and patriotism. We often use this symbol to mark occasions of national importance. Designed with much care and purpose the Sri Lankan national flag not only represents the country and her heritage but is a rallying device that integrates the minority races with the majority race.

With ICC World Cup fever taking the country by storm, cricket mania had become intertwined in the lives of the public in many aspects. It had ventured to the art stream and inspired artistes to compose their own creations hailing cricket.

One eye catching production of this cricket craze is the foot-tapping song adorning Dialog Telekom's latest commercial. The song evokes Sri Lanka's 1996 World Cup triumph and expresses the desires and good wishes of the public.

The song is penned by popular journalist and lyricist Ajith Galappaththi. Mahesh Denipitiya had composed the tune and set it to music. Janaka Vithanage and Ruwan Weerasekara have rendered their voices for the song.

Former cricketers Aravinda de Silva, Romesh Kaluwitharana, Kumar Dharmasena and Upul Chandana who played key roles in Sri Lankan cricket have been featured in the song. Popular artistes Iranganie Serasinghe, Dhananjaya Siriwardena, Sujani Menaka, Manjula Kumari, Oshadie Hewamadduma and Iraj Weeraratne too make an appearance in the video. Ram Ilango has directed the song sequences according to Janaka Tillakaratne's visual creation.

The project is spearheaded by Ogilvy Action and Advertising Agency. It is sponsored by Mind Fire company.

 

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