At Sales and Marketing Convention:
Maliban celebrates 2010 success
The Maliban Sales and Marketing Convention 2011, held on February 5,
recognised and honoured the company’s sales force as the country’s
premier biscuit manufacturer celebrated a successful year, marked by
increased volume growth.
Winner of the Chairman’s Trophy for the Best Sales
Representative of the Year, J R S H P Guruge. Maliban Chairman A
G Rathnapala Samaraweera, CEO D L Weerasuriya and Sales Head
Ashan Kannangara are also present.
Maliban Chairman A G Rathnapala Samaraweera attended the Convention
as the chief guest. Also in attendance were Senior Director A G
Wimalasiri, Executive Directress A G Kumudika Fernando, Director A G
Tharangitha Samaraweera, Director A G Shanaka Wickramapala, Group Chief
Executive Officer D L Weerasuriya and Sales and Marketing CEO Ravi
Trade, Marketing and Exports General Manager Ashoka Perera, Maliban
Biscuit Consultant Raja Abeynayake, Sales Head Ashan Kannangara and
Marketing Manager Hashan Haputhanthri. Regional and Area Sales Managers,
Regional and Area Sales Executives, distributors, sales representatives
and Maliban staff were also present.
The main feature of the Convention was the presentation of awards.
Awards were presented in the categories of Best Sales Representative,
Best Modern Trade Executive, Best Merchandiser, Best Area Sales
Executive, Best Area Sales Manager, Best Regional Sales Manager and Best
The most prestigious award, the Chairman’s Trophy for the Best Sales
Representative of the Year, was won by J R S H P Guruge. Sales
representatives, N K Weerakkody and Manoj Priyanka secured second and
third places respectively.
Sunila Chandana won the Best Modern Trade Executive of the Year
Award, while K Varman received the award for the Best Merchandiser. The
Best Area Sales Executive was C N Pattersoon and the award for the Best
Area Sales Manager was won by Dhammika Jayasinghe, while, Kapila
Jayasinghe was the winner of the Best Regional Sales Manager Award. A M
M B Attanayake won the Best Distributor (Small), while Upali Traders
received the awards for Best Distributor (Medium) and Samitha
Distributors, Padduka, for Best Distributor (Large).
The event paid tribute to the founder of the company A G
Hinniappuhamy who founded Maliban over six decades ago.
In addition, the Sales and Marketing Convention also highlighted the
significant growth rates achieved by the company in 2010 and introduced
the new objectives for 2011, under the theme, ‘Mission R. F. I.’,
emphasizing on reach, frequency and impact.
Sales and Marketing CEO Ravi Jayawardena, commended the fortitude and
commitment of the sales force in taking the company forward.
“Four objectives were set for the sales division in 2010. The first
of these was that each sales representative record a 10 percent increase
in sales volume. Surpassing this target, we achieved an increase of 19
percent,” he said. He said that, expiry rate of products was reduced to
0.78 percent, zero bad debts were maintained and the total number of
retail outlets increased to 79,000, in meeting the objectives of 2010.
Marketing Manager Hashan Haputhanthri said that much of the success
was achieved through the innovative and non-conventional methods adopted
in advertising, promotion and re-launch of products. The popular Cream
Cracker and Bran Cracker were reintroduced to the market, re-branded as
Smart Cracker and Real Bran Cracker following extensive consumer
research. Similarly, 2011 will be a consumer-focused year, with new
products and relaunches in the pipeline, he said.
Ambitious targets have been set for 2011, said Sales Head Ashan
Kannangara. He said that the company would focus on achieving a 12
percent growth in sales against 2010, increasing productivity to 40
productive calls for day per lorry and reaching 84,500 outlets through
It will also be ensured that zero bad debts are maintained, while
taking measures to reduce expiry levels to below 0.6 percent. Human
resource development will also be emphasized this year, as Maliban
strives to achieve new heights and make rapid progress into the future.
American Express Cardmembers:
Savings from Hameedia
American Express partnered with Hameedia, one of Sri Lanka’s leading
men’s wear retail stores to offer its Cardmembers a saving of 20 percent
on purchases made through their American Express Card till February 28.
This gives American Express Cardmembers the best reason to indulge in a
trendy clothing experience.
The American Express logo
Nations Trust Bank PLC American Express Card Chief Manager Lewie
Diasz said, “This is yet another exciting promotion from American
Express and is bound to be a timely treat to all our Cardmembers. We are
delighted to partner with Hameedia - the premium life style clothing
store and to have the opportunity to delight our valued Cardmembers with
the privileges of membership. We believe that this once again reiterates
our commitment in offering our customers the best value in every
Hameedia Managing Director Fauzul Hameed stated it gives us pride to
be partnered with American Express a prestigious global brand. This
joint promotion in essence will reward the loyal customers of both
organizations and will give a very good reason to the potential
customers to shop with us and experience the Hameedia brand.
Redefining value, American Express has commenced this year with a
host of rewards and privileges for their Cardmembers, 1 for 1 Lodging,
offering their Cardmembers a complimentary night for each night booked
on the card in over 15 partner hotels, special savings in the retail
sector with over 21 partners islandwide and rewarding cardmembers with
double Nexus points for supermarket purchases to unveiling an exciting
range of redemption partners under their membership rewards program,
cardmembers can look forward to an array of savings and privileges
unfolding to suit their lifestyle in time to come.
The American Express Credit Card is acquired and issued in Sri Lanka
solely by Nations Trust Bank PLC.
To produce Murali’s life story:
South Ceylon Publishing partners UK based Opus Media
South Ceylon Publishing, a Colombo based publishing house, will
publish the official autobiography of the Sri Lankan cricketing legend,
Muttiah Muralitharan in partnership with luxury publisher Kraken Opus,
the publishing division of UK based, Opus Media Group.
The autobiography, due to be launched this year will be initially
published as a limited edition, large-format, luxury, collectable
South Ceylon Publishing Founder Chairman Arjuna Wickramasinghe said,
“It is indeed a privilege to be able to partner with a company of the
calibre of the Opus Media Group, as only an Opus will do justice to the
life story of one of the world’s greatest sportsmen.”
An Opus is a tribute to exceptional personalities and their stories,
presented in an epic, stunning and iconic publication.
An Opus seeks to deliver an experience that makes the reader feel
that they are experiencing the action and atmosphere as if they are
actually there. This is made possible via the contribution of world’s
best writing and editorial talent, picture editors and photographers.
Opus Media Group, CEO and Founder Karl Fowler said, “It is a great
honour for Opus Media Group to have been offered the opportunity to team
up with a kindred spirit in South Ceylon Publishing on such a
prestigious project and I would like to thank Arjuna Wickramasinghe’s
for this incredible opportunity”.
‘m Centre’ at Moratuwa
The latest in the chain of the Metropolitan retail stores that offer
the range of Metropolitan brands and products was launched at Moratuwa
Rawathawatte recently. The store which is located on the Galle Road
offers computers, laptops, printers, scanners, cameras, gaming hardware,
fax machines, all-in-ones among other IT and workplace automation
equipment.“We identified Moratuwa as a strategic location to better
serve our customers who come from Panadura, Ratmalana, Moratuwa and
This will offer convenience of access to our range of products,” said
the ‘m Centre’ chain manager Chaminda Rajapaksha.
Alli to launch rice flour mill
Alli Company Private Limited of Pasyala, pioneer food manufacturers
of Sri Lanka, as a step in their endeavour to turn the people of Sri
Lanka to consuming rice flour instead of imported wheat flour, will
launch a rice milling complex that will use washed and cleaned rice to
prepare rice flour hygienically, for the first time in Sri Lanka.
The milling complex will be inaugurated by Construction, Engineering
Services, Housing and Common Amenities Minister Wimal Weerawansa at 9.00
This rice flour-milling complex, launched under the policy
recommendations of Minister Wimal Weerawansa, will directly support the
country’s rice farmers, and assist in preserving foreign exchange.