ADVERTORIAL

For fourth time :

Ceylinco Life launches 'Life Insurance Week'

More than 5000 sales personnel of Ceylinco Life will make a concerted effort to educate the public on the importance of Life Insurance during the fourth Life Insurance Week which is to be observed from February 11-17.

Comprising a series of interactive events in all parts of the country, the week is preceded by a generic media campaign now under way.

To support this initiative, Ceylinco Life has announced that those who purchase a life insurance policy with a monthly premium of Rs 2000 and above in February will stand a chance to win prizes including pressure cookers, rice cookers, electric irons and travelling bags.

Ceylinco Life Director and Deputy CEO Thushara Ranasinghe said, "The positive results from past Life Insurance Week campaigns justify making this an annual event.

The campaign benefits not just Ceylinco Life but all players in the industry."

Ceylinco Life's sales personnel are in the process of visiting schools in their respective areas to brief teachers and parents on the importance of life insurance. Ceylinco Life branches will also conduct programmes to educate visitors on the importance of life insurance. During the Life Insurance Week, the company plans to conduct public awareness programs in towns and cities.

These interactive sessions will be supported by brochures, stickers, outdoor banners, posters and pennants in these areas.

Mobile teams of sales professionals from the company who will be wearing a badge with the words 'Ask me about Life Insurance' will also be seen in these areas.

Their task will be to conduct Need Analyses for those interested in obtaining life insurance. A special help desk will also be set up at the head office of Ceylinco Life for any queries related to life insurance.

The first ever Life Insurance Week conducted in February 2008 enabled Ceylinco Life to interact directly with more than 200,000 households in the seven-day period.

Lanka Hospitals upgrades dental care

Developments in medical technology contribute to the overall success of any medical procedure; and at Lanka Hospitals Corporation PLC, constant innovation and developments is a defining quality.

It is with this in mind that Lanka Hospital's recently invested in cutting edge technology to enhance the services provided at the hospital dental clinic. Designed and perfected by the most brilliant minds in the medical world, the soft tisslie dental laser for the first time in Sri Lanka, guarantees that each patient receives the high level of quality service. Lanka Hospitals is famed for along with the benefit of the best technology.

The Laser Treatment machine ensures that patients experience minimum discomfort throughout the procedure. Each patient experiences a comfortable, low anesthetic procedure with lower pain and risk.

The new technology also makes it possible for complicated dental treatments to be carried out on an outpatient basis and with minimal risk of infection.

Speaking on the benefits the laser treatment technology provides patients, laser dentist Dr Gayathri Iraivan said "Dental treatments traditionally have an image of being uncomfortable, painful and complicated.

The new laser treatment machine available exclusively at Lanka Hospitals, revolutionizes this perception, making dental treatment cost effective, simple and more accessible to each of our patients.

The laser treatment machine will ensure that the dental care at the Lanka Hospitals dental clinic is the best available islandwide."

Treatments now available at the Lanka Hospitals dental clinic with the new laser treatment technology include bleaching and whitening of teeth, cosmetic oriented dental surgeries, de-pigmentation (correcting discolored gums), low level laser therapy (treating jaw pains), gingivectany (correcting gum abnormalities), crown lengthening (creating a smile line), laser induced scaling (curettage), bring down bacterial count, ulcer healing, cosmetic fillings without pain, laser band aid (blood thinners) and highly effective laser assisted root canal procedures, all of which are available at economical rates and come with the stringent guarantee of Lanka Hospitals quality and standards.

ETI recognized for annual reports

The Edirisinghe Trust Investments (ETI) annual report of 2009 and 2010 has been awarded a certificate of recognition at the local annual report competition conducted by the Institute of Chartered Accountants of Sri Lanka. This achievement by ETI came subsequent to the clinching of the bronze award for the 'Best-Illustrated Annual Report' in the Financial Services; Consumer and Specialty category in New York in September 2010, for their annual report of 2008 and 09.

This recognition given to ETI by the Institute of Chartered Accountants of Sri Lanka is a great encouragement, which shows we are on a winning streak. When ETI won bronze at the ARC awards, we predicted a win at the local competition too. Now our forecast has resulted in fruition. This is a clear indication of the rightful corporate decisions we take, after forecasting the future, in line with our core values and vision, said ETI CEO Mahendra De Silva.

ETI is a fresher to the arena of local Annual Reports competitions. Our aim is to win gold in international and local contests in the future. From June 2011, it is mandatory for all finance companies to list with the Colombo Stock Exchange and produce annual reports, he said.

Statistics in the 2009 and 10 ETI annual report shows the significance of the sustainable growth momentum of ETI. The interest and other similar incomes for the financial year recorded a significant growth compared to that of the previous year. The main contributor was the pawning interest income. Pawning stock has increased from 2008 and 09 to 2009 and 10, showing a remarkable growth.

Accordingly, an impressive amount has been recorded as operating profit in the year as profit before tax. The profit after tax figure too was highly impressive. Total assets for the period too have shown a remarkable growth in comparison to total assets recorded in 2008 and 09.

ETI commenced the compilation of annual reports in 2004 by producing its very first annual report in-house. Since then, ETI went through a massive restructuring process, giving light to socially responsible diversification. Thereafter, ETI's growth momentum has been on the high side, which paved the way for the company to win awards for its annual reports internationally and locally.

"The encouragement and best wishes we received by the local corporate giants provided us with the motivation to strive harder to achieve greater heights. "We also salute our customers, for they are the driving force behind ETI's success story", said De Silva. "We constantly evaluate the needs and wants of our customers and cater to them through a well trained workforce. Being ethical in all our endeavors and engaging in CSR projects with genuine motives has brought credibility to the corporate image of ETI. We have forecast to achieve an operating income of Rupees 2.8 billion and a net profit of Rupees 335 million in the financial year 2010 and 11", he said.

ESOFT relocates Matara branch

ESOFT Computer Studies (Pvt) Ltd, which offers students all computer and ICT courses at affordable and competitive prices, relocated its Matara branch to No. 27, Anagarika Dharmapala Mawatha, Matara recently.

ESOFT-CEO Dr Dayan Rajapakse opening the branch

ESOFT Managing Director Dr Dayan Rajapaksa said, "We moved to this location with the intention of giving more facilities to the students in an environment that is more conducive to studies. We started the Matara branch two years ago to impart computer and ICT knowledge to the youth of the Southern Province.

Students, youth expecting employment and those employed in the Southern Province can study a varied assortment of Degree and Diploma courses pertaining to computer and ICT studies at very competitive prices from the ESOFT Computer Studies (Pvt) Ltd. Matara branch such as the Colombo University Bachelor of Information Technology (BIT) external degree and degree and diploma courses of various local and overseas higher education institutions such as the BCS Higher Education Qualification (BCS), HND in Computing (Edexcel NHD) and HND in Business (Edexcel NHD).

Hardware and Networking, Web Designing, Desktop Publishing, Multimedia, Certificate in IT (CIT), Diplomas in IT, Business, Software Engineering, Web Engineering, and English certificate and diploma courses can be followed at the ESOFT Matara branch and the branch prepares students for Microsoft, Sun and CISCO professional certifications.

ESOFT is one of the principal institutions conducting classes for the Colombo University BIT External Degree, and is one of the three institutions conducting classes for the Moratuwa University BIT External Degree with the approval of the University Grants Commission. ESOFT Computer Studies (Pvt) Ltd.

conducts various computers and IT Degree and Masters Programs with Universities in the UK, Australia and Singapore.

There are 27 branches of the ESOFT Computer Studies (Pvt) Ltd. located all over Sri Lanka and they are equipped with a panel of teachers with long-term experience in the ICT field.

ESOFT has an environment conducive to learning with more than sufficient laboratory facilities, library facilities and air-conditioned classrooms. More details of the Matara branch can be obtained from e mail [email protected]. Their website is www.esoft.lk

BoC selects OpenArc 'SkyLease'

Leasing system implementation :

OpenArc, the leader in banking and Finance software solutions in Sri Lanka, said that the Bank of Ceylon, signed a contract with OpenArc for the implementation of Leasing software solution integrating all the branches practising leasing business.

BoC will automate its leasing business across the Island through present network of 284 branches, using OpenArc "SkyLease" the latest leasing software solution offered by OpenArc, which is a 100 percent Internet browser based, database independent software solution that comes as a sub module of OpenArc "SkyBank" core banking and finance software solution. "SkyLease" is a flagship software product which is now offered by the company as a migration solution to its industry leading software solution for leasing namely "ProLease" which is currently used by a large number of banks and finance companies in Sri Lanka.

OpenArc has successfully implemented "SkyLease" at other banks such as DFCC where the company has successfully migrated to this newest version of software for the handling of their Leasing operations across the bank branch network. "SkyLease" and the "SkyBank" product suite is a next generation software solution developed by OpenArc using Open Technology and java development platform and it runs on the Internet web browser and mobile devices.

It is a platform and database independent software solution which makes it unique from the rest of the conventional software applications, the OpenArc Founder Chairman and CEO Daya Hettiarachchi said.

"Undoubtedly, we have made "SkyLease" the best leasing software solution available in the market place using the state-of-the-art, futuristic, Java based, Open technology tools. With our proven leasing industry knowledge gained over last two decades, we have made "SkyLease" very rich in features and management information delivered through dash boards etc., which is essential in any industrial software solution today. With this landmark achievement, we are now geared to move out of Sri Lanka and reach the global markets as well" Hettiarachchi said.

As a long-term software solution partner, we are proud and honoured to be with BoC which is the largest state owned banking and finance institution in the country.