Brandix praised for blood donation campaign

The Brandix Group has been felicitated with a Token of Appreciation by the National Blood Transfusion Service (NBTS) for supporting the institution by organising a series of blood donation campaigns in various areas of the country.

Brandix's 2010 blood donation program conducted in October and November, resulted in donations by 2,000 associates and was the largest program by a single entity in the year, the NBTS said. The Group's contribution in 2010 exceeded that of its previous year by nearly 600 pints.

"Brandix associates have demonstrated their commitment to the well-being of others through generous and compassionate contributions to many social initiatives including blood donation campaigns," the Brandix Group Chief People Officer (CPO) Ishan Dantanarayana said. "Their response to the blood donation program of 2010, was unprecedented."

Representatives from Brandix, including associates from Brandix Denim Plant and Brandix Textiles - the two largest contributors to the campaign, and officials from the NBTS were present at the presentation of the Token of Appreciation to Dantanarayana by National Blood Transfusion Service Director Dr Ananda Gunasekera.

Dr Gunasekera commended Brandix on the massive effort which had taken an estimated 1,000 man hours to complete. The Token of Appreciation presented to Brandix read: "You who created wonders with your golden needles and golden hands have proved that you also have a golden heart."

NBTS officials commented that the degree of organisation of Brandix's blood donation program was exemplary and pointed out that they were able to handle storage easily although stocks reached maximum levels since the campaign was spread over two months.